Caso Swat
Enviado por mlflores • 18 de Noviembre de 2012 • 221 Palabras (1 Páginas) • 317 Visitas
J.P. MORGAN CHASE &Co. The CREDIT CARD SEGMENT OF THE FINANCIAL SERVICES INDUSTRY
1) Which is/are the key issue or issues?
• What strategy should CCS pursue to differentiate itself and so win against the competition?
• Should CCS take advantage of an internationally expansion or focus on domestic opportunity?
2) Construct a SWOT (give at least 5 items for each one)
Strengths
• Combination of the companies
• Segmentation and promotions
• Strategic alliances
• Domestic Reputation
• Capital facilities
Weakness
• Infrastructure
• Diversification of the services
• Lack of international recognition
• Business and Corporate card segment
• Customer Loyalty
Opportunities
• New technology
• Strategic Alliances
• Profitable niches
• Product expansion
• Acquired and merger
Threats
• Competition
• Trends in the economy
• Environment Regulations
• Saturation of the market
• Bankruptcy Demand
3) Provide 3 alternatives with their analysis and comparison
• CCS as part of JP Morgan chase services should use the reputation and strong economic position to diversify its portfolio, gain reputation and increase revenues, internationally.
Pros
• International Recognition
• Diversify its credits card portfolios
• Increase revenues
Cons
• Potential Competitor (City Bank)
• Experience from its two agent bank relationship won’t work
• CCS, taking advantage of an international expansion opportunity,
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