Plan De Negocios Para Una Empresa De Servicios De Outsourcing Y Consultoria Financiera Para Pymes En Bogota

BUSINESS PLAN

ACF LTD.

TABLE OF CONTENTS

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1. EXECUTIVE SUMMARY 7

2. BUSINESS DESCRIPTION 10

2.1 Company description 10

2.2 History 10

2.3 Mission and Vision 11

2.4 Products and services 11

2.5 Justification of the business 13

2.5.1 Importance of finance and accounting management for sme’s 13

2.5.2 Benefits of financial outsourcing 14

2.6 Ownership structure 14

2.7 Legal considerations 15

3. BUSINESS OPORTUNITIES 16

3.1 Current situation of the market 16

3.2 Potential customers 17

3.3 Business competitors 18

4. MARKETING STRATEGY 24

4.1 Costing 24

4.1.1 Fixed costs 24

4.1.2 Variable costs 25

4.2 Pricing 25

4.3 Sales projection 26

4.4 Promotion 28

4.4.1 Young entrepeneurs fair 28

4.4.2 Outsourcing catalog 29

4.4.3 Internet 29

4.4.4 Family and friends 29

5. BUSINESS OPERATION 30

5.1 Operational function 30

5.2 Personnel 31

5.3 Organisational structure 32

6. TECHNOLOGY 33

7. FINANCES 34

7.1 Revenue 35

7.2 Expenses 35

7.2.1 Personnel expenses 35

7.2.2 Administrative expenses 36

7.2.3 Total expenses 36

7.3 Investments 36

7.3.1 Working capital 36

7.3.2 Total investments 37

7.3.3 Loan amortization 37

7.3.4 Adjusted investments 38

7.4 Cashflow 38

7.5 Net present value NPV 38

8. REFERENCES 40

9. APPENDICES 42

9.1 Model contract 42

9.2 Successful Colombian entrepreneurs 44

LIST OF TABLES

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Table 1. SWOT Analysis 8

Table 2. Fixed costs per month 24

Table 3. Incomes of the BPO industry in Bogota 2004-2009 27

Table 4. Sales projection. 28

Table 5. Number of consultants to be hired 31

Table 6. Inflation in Colombia 2009 – 2013 34

Table 7. Revenue 35

Table 8. Personnel expenses 35

Table 9. Administrative expenses 36

Table 10. Total expenses 36

Table 11. Working capital 37

Table 12. Total investments 37

Table 13. Loan amortization 37

Table 14. Adjusted investments 38

Table 15. Cashflow 38

Table 16. Net present value 38

LIST OF FIGURES

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Figure 1. Proyecta S.A. logo 18

Figure 2. Gesfinvalor logo 19

Figure 3. S.C.I.C. logo 20

Figure 4. Contaudi Asesores logo 21

Figure 5. Asficom Ltda. Logo 22

Figure 6. Incomes of the BPO industry in Bogotá 2004-2009 27

Figure 7. Organisational structure of ACF Ltd. 32

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