BUSINESS DRIVERS

BUSINESS DRIVERS

The company has disintegration among all the service lines they purchased.

They have a lot of duplicated data for same client in each of these services thus have issues with current revenue and sales process.

Each line have different procedures and expertise in their work formats and they have very conservative knowledge sharing attitude.

Investment objectives

Two objectives

The company identify various objectives for the investment in CRM system like:

Getting access to new clients from different purchased companies on single platform.

Having one client database which will be beneficial in providing relationship between client and ICS services.

Will develop a new revenue opportunity

Centralization of all the customer data related to their sales and marketing strategies

The company identify that improvement in revenue

By adopting strategic client base and introducing cross-selling

Benefits, Measures, and Owners

Benefits Measures Owners

Clients information is shared Efficiency on accessing Clients information Different departments

Easy to identify and Manage the clients need Reduce time / Reduce Complexity Different Departments

Increase revenue by better sale Revenue increases from th past sales Finance

Services are packaged Buy rate of services Sale department

Documenting and reporting Reduces the complexity Strategy level

Implement sales and marketing stagey Improvements in gross revenue Sales/ Marketing

Availability and accessibility to services Access time / Response time Clients

Future forecasting Charts and Graphs Strategy level

Customer retention No. of customers Business owners

Customer satisfaction How much they are satisfied with system Clients

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