Temas Variados / Qué Es Un Lay Out?

Qué Es Un Lay Out?

Trabajos Documentales: Qué Es Un Lay Out?
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Enviado por:  lperecis  26 enero 2012
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Layout

Voz inglesa que define la posición en el espacio (y su presentación gráfica) de los componentes de un sistema. En publicidad, es la idea de un director de arte de cómo aparecerá un anuncio terminado, abarcando todo, desde un garabato hasta el efecto visual más acabado. “Es una ventaja poder dibujar, ya que te permite poner una idea sobre papel. Si tú entiendes la perspectiva, conoces cómo se comporta la luz, cómo trabaja la anatomía y cómo hacer uso del espacio en blanco, esto te ayudará a hacer un layout. Yo utilizo un Pentel para hacer un borrador del anuncio y un ordenador para perfeccionarlo”. BROWN, R. The Art Direction Book. D&AD, RotoVision. Ver también … Boceto

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Basic Retail Floor Plans

A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store.

Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns.

Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design.

Below are a few basic store layouts.

Straight Floor Plan

Straight Floor Plan

The straight floor plan is an excellent store layout for most any type of retail store. It makes use of the walls and fixtures to create small spaces within the retail store. The straight floor plan is one of the most economical store designs.

Diagonal Floor Plan

Diagonal Floor Plan

The diagonal floor plan is a good store layout for self-service types of retail stores. It offers excellent visibility for cashiers and customers. The diagonal floor plan invites movement and traffic flow to the retail store.

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Angular Floor Plan

Angular Floor Plan

The angular floor plan is best used for high-end specialty stores. The curves and angles of fixtures and walls makes for a

more expensive store design. However, the soft angles create better traffic flow throughout the retail store.

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Geometric Floor Plan

Geometric Floor Plan

The geometric floor plan is a suitable store design for clothing and apparel shops. It uses racks and fixtures to create an interesting and out-of-the-ordinary type of store design without a high cost.

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Mixed Floor Plan

Mixed Floor Plan

The mixed floor plan incorporates the straight, diagonal and angular floor plans to create the most functional store design. The layout moves traffic towards the walls and back of the store.

http://retail.about.com/od/storeoperations/u/manage_grow.htm ...



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