Project Report on Coca-Cola Company

“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

PROJECT REPORT ON

COCA-COLA COMPANY

SUBMITTED BY:

MUTHU KUMARAN (94) NIDA MAJEED (103) RAGHAV KUMAR (125) RAHUL KALIA (126) RAHUL NAGPAL (127)

SIMRAN KAUR PAHUJA (192)

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

SU BMITTED TO:

DR

. KARTIK DAVE

CONTENTS

EXECUTIVE SUMMARY

- PAGE 2

CHAPTER 1 INTRODUCTION

- PAGE 4-6

CHAPTER 2 INDUSTRY PROFILE

- PAGE 7-11

CHAPTER 3 COMPANY PROFILE

- PAGE 12-63

 COCA-COLA COMPANY

- PAGE 13-17

 GLOBAL MARKET SHARE OF COCA-COLA

- PAGE 17-18

 TRENDS AND FORCES

- PAGE 19-22

 POTER’S FIVE FORCES

- PAGE 22-29

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

 PESTLE ANALYSIS

- PAGE 29-33

 SWOT ANALYSIS

- PAGE 33-40

 COCA-COLA INDIA

- PAGE 41-42

 PRODUCTS IN INDIA

- PAGE 42-46

 MARKETING MIX

- PAGE 49-58

 PESTLE ANALYSIS

- PAGE 58-62

 SWOT ANALYSIS

- PAGE 60-62

CHAPTER 4 RESEARCH METHODOLOGY

- PAGE 63-68

CHAPTER 5 DATA ANALYSIS

- PAGE 69-79

CHAPTER 6 SUGGESTIONS AND CONCLUSION

- PAGE 80-82

BIBLIOGRAPHY

- PAGE 83

ANNEXURE

- PAGE 84-85

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

EXECUTIVE

SUMMARY

This report has been prepared with a specific purpose in mind. It outlines the history and current scenario of the Coca-Cola Company globally and locally. The first part of the study takes us through the present state of affairs of the beverage industry and Coca-Cola Company globally.

The report contains a brief introduction of Coca Cola Company and Coca-Cola India and a detailed view of the tasks, which have been undertaken to analyze the market of Coca-Cola i.e. we have performed Competitive, PESTLE and SWOT analysis of Coca-Cola Company and PESTLE and SWOT analysis of Coca-Cola India in order to identify areas of potential growth for Coca-Cola. We have also given a brief description of Trends and Forces that are affecting Coca-Cola Company globally.

The main objective of this project report is to analyze and study in efficient way the current position of Coca- Cola Company. The study also aims to perform Market Analysis of Coca-Cola Company & find out different factors effecting the growth of Coca-Cola. Another objective of the study was to perform

Competitive analysis between Coca-Cola and its competitors. Apart from these

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

objectives this study is also conducted to understand the Customer preferences towards various Coca-Cola products.

1. INTRODUCTION

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

INTRODUCTON

Let reason go before every enterprise,

And counsel before every action

Research is a human activity based on intellectual investigation and is aimed at discovering, interpreting, and revising human knowledge on different aspects of the world.

MARKETING RESEARCH:-

Marketing research is the function that links the consumer, customer and public to the marketer through information used to identify and define marketing

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“Project Report on Coca-Cola Company and study of customer preference for Coca-Cola brands with reference to Coca-Cola India”

opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes and communicates the findings and their implications.

-American Marketing Association

Marketing research is about researching the whole company’s marketing process.

-Palmer (2000)

INTRODUCTION TO COCA-COLA

Coca-Cola, the product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, used to produce

nearly 400 beverage brands. It sells beverage concentrates

...