Inglés. Advertising

Alex Urgellés, Guille Nicolau

Advertising

Advert 1:

1. What is the ad for?

To show us the Mercedes car brand

2. Who do you think this ad is aimed at?

Is aimed at people with a high level of purchasing power and who want quality.

3. Do they have a slogan?

Yes, the tinkerer or nothing

4. How effective do you think this ad is for the target market? Why?

Is very effective because it uses the feelings of a child who likes cars very much.

5. What brand image do you think this advert is trying to communicate?

Conveys a lot of emotions through a familiar image

6. Do you like this advert? Why (not)?

Yes, because it relates a small child who likes toy cars with real cars.

7. Can you see any problems with this advert?

Yes, it doesn't show the car in its entirety.

Advert 2:

1. What is the ad for?

To announce its new cologne

2. Who do you think this ad is aimed at?

It is aimed at elegant men and businessmen

3. Do they have a slogan?

Man of today

4. How effective do you think this ad is for the target market? Why?

Very much so because it is clear who it is aimed at

5. What brand image do you think this advert is trying to communicate?

A serious brand made for attractive, ambitious and elegant men.

6. Do you like this advert? Why (not)?

Because the character in the ad is a tall and strong man, and you can see how he is in contact with several people, and that thanks to the cologne he smells good.

7. Can you see any problems with this advert?

We think this ad is fine as it is clear who it is aimed at and what it is advertising.

Advert 3:

1. What is the ad for?

To advertise animal toys

2. Who do you think this ad is aimed at?

Children

3. Do they have a slogan?

Real-life robotic pets!

4. How effective do you think this ad is for the target market? Why?

High, because it attracts children's interest

5. What brand image do you think this advert is trying to communicate?

Familiar, because it involves the whole family.

6. Do you like this advert? Why (not)?

Yes, because it is fun and makes the audience laugh, because parents think it is a real animal.

7. Can you see any problems with this advert?

Yes, that some parents may not find it appropriate.

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