Acciones Monster

MONSTER ENERGY DRINK’S

MARKETING STRATEGY

“The target market we are looking at here primarily consists of males from the teen years to the ages of around forty who follow the lifestyle associated with extreme, action, and motor sports that are popular today. When targeting this group of people it is best to appeal to these males’ natural desires and ambitions. Monster does this well. However, Monster does this all too well.”

“The tools of marketing that they use enhance and exaggerate these natural male reactions. They force false images of the opposite sex into the minds of these men (and teenagers as well) and cause them to form these delusions of grandeur over all other females that involve the sexual desire of men.”

https://monsterenergydrink.wordpress.com/

Logo; Evolución y elementos.

Monster Energy is manufactured in Corona, California by Hansen Beverage Company. Launched in 2002 by Hansen Natural, Monster was among the first drinks ever marketed in a 16 fluid-ounce can (approx. 473 ml). It is sold at the same price of an “ammo drink” which is almost twice the size of the 16 fluid-ounce can, proving to be a no-brainer deal for energy drink addicts.

Hansen Natural also introduced the 24-ounce Monster Energy can in 2002. The popular energy drink comes in a number of varieties with resalable tops. Monster is a very popular energy drink and is readily available at convenience stores and supermarket across Canada and the U.S. In line with the FDA regulation, the Monster energy drink can is printed with a warning note on it, asking the consumer to restrict the number of cans consumed daily. Java Monster, a hybrid of coffee-energy drink was marketed in 2007 which received a tremendous response from caffeine junkies.

Monster energy is endorsed by celebrities such as professional skater Rob Dyrdek; Michael Schumacher and Nico Rosberg – the Formula one drivers; Ricky Carmichael – the American rally driver, and many other extreme sport professionals. The motocross race team event known as “Monster Energy/Pro Circuit/Kawasaki” is also sponsored by the Monster Energy drink.

DESIGN ELEMENTS OF MONSTER ENERGY LOGO

Among beverage logos, the Monster Energy logo enjoys one of the top positions thanks to its unique look that helps it stand out from the rest of the lot. The logo has an absolute ‘monster’ look considering its color, font and shape. It was designed by McLean Design, a California-based strategic branding and packaging design agency.

Shape of the Monster Energy Logo:

The Monster Energy drink logo imitates the claws of a monster that scratched a large ‘M’.

Color of the Monster Energy Logo:

The neon green color of the large ‘M’ against the black background demonstrates the kick people get after consuming a can of Monster energy drink.

Font of the Monster Energy Logo:

The custom-designed font of the Monster Energy logo provides instant boost to the consumers and compels millions of people to indulge in its taste.

Historia.

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo Jumex in Mexico. Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada. On November 10, 2008, the distribution of Monster turned over to Coca-Cola Enterprises, Coca-Cola United, and other Coca-Cola bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes as Coca-Cola Amatil manufactures Mother energy drink, which is an exclusive energy drink sold only in Australia and New Zealand.

Monster Energy has many endorsements with sportspeople. The list includes; Rob Dyrdek, a professional skater, who is often shown drinking Monster and wearing his Monster Energy shirts on his television show. He owns a car known as the Monster Mobile, which was purchased for Dyrdek; Rupert Davies, professional snowboarder;monster nitro 12 0z

Greg Hancock, a former World Speedway Champion; Paul Tracy, a former Champ Car now IRL driver, who sports the Monster logo on his hats and helmet; Jenson Button the Formula One driver and 2009 World Champion, sported the "M" Monster logo on his new crash helmet from the 2009 British Grand Prix onwards; Jamie Whincup, the Australian V8 Supercar Champion, wears Monster colours on his crash helmet; Dean Kearney, the Irish drift driver who competes in the Prodrift series; Ken Block, the American rally driver; Ricky Carmichael wore a Monster Energy helmet when he raced motocross and now that he is into racing cars and trucks, he has his car (or truck) painted black with a large "M" Monster logo on the hood; Robby Gordon is sponsored by Monster on his NASCAR Sprint Cup cars and his Offroad racing trucks.

Monster sponsors a motocross race team named "Monster Energy/Pro Circuit/Kawasaki".

...