Apuntes

1. - Introduction 

Naturmix natural beverage made ​​with the best technology in order to provide consumers with particular benefits for their ideal ingredients for healthy skin and immune system. Its antioxidant properties help speed up metabolism and burn fat naturally and healthy. 

The country I chose to market will be Naturmix Panama, then give them to know some important points about their economic situation, customs and especially the great importance that this country gives natural drinks.

 Panama is a sovereign country of America , located at the southeastern end of Central America . Its official name is Republic of Panama and its capital is the city of Panama . Bordered on the north by the Caribbean Sea , south to the Pacific Ocean , east of Colombia and the West with Costa Rica .

It covers an area of 75,517 km ². Located on the isthmus that connects Central America to South America , its territories mountain is only interrupted by the Panama Canal . Its population is 3,405,813 inhabitants, according to the 2010 census.

One of the most important cities in economic growth are: Ciudad Colon and City of David.

City of Columbus, that has the second largest free zone in the world, has a homeport cruise, the second largest port in the Atlantic marketplace. 

City of David, the city is relatively important because of the country here are distributed most agricultural products, and why is the epicenter of one of the major tourist areas of the country. 

2. - My plan of action

2.1. - In what market I will try first and why? 

As mentioned before marketing the destination will be in Panama, will mention some important about why I see Panama as a potential market for Naturmix. 

• This country is the Saril has been a very tasted beer or drink in Panama. Infusions of the leaves or calyces are regarded as diuretic, lowers blood pressure, so it is considered as a heart tonic, it is also antiseptic, analgesic, antiflamatoria, antimicrobial, astringent, healing, digestive cleansing, weight-reducing, detoxifying , antioxidant, tonic, stimulant, aphrodisiac, vasodilator and vitamins. It is also consumed as iced tea or hot tea during the cold days. It is used as an appetizer, for good digestion and a refreshing drink on hot days like summer.

Economics

• It is important to recognize that the Republic of Panama assumes all rights and obligations under the Regional Agreement No. 4 to establishing the Regional Tariff Preference (AR.PAR No. 4) and its additional protocols, such as Country Intermediate Development.(ALADI)

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• Alvarez said the ALADI has two objectives: the first, build a large market lationamericano aspiring to the free movement of persons, goods and services. And the other, be a body-bridge for accelerating progress towards the consolidation of CELAC (Community of Latin American and Caribbean) point of arrival of the oft-delayed Latin American unity.(ALADI)

• The economy of Panama is one of the most stable in Latin . The main activities are the financial, tourism and logistics , which represent 75% of GDP . From 2003 to 2009 the GDPhas doubled, driven by high foreign and domestic investment, the tourism and logistics industry . According to the Bank, the IMF and the UN the country has the highest per capita income in Central America which is about 13,090 U.S. dollars , is also the largest exporter and importer at the regional level according to ECLAC 's GDP has more than twenty years in a row ( 1989 ) of sustained growth. The country is classified in the category of investment grade by credit rating companies: Standard and Poors , Moody's and Fitch Ratings .(panamaeconomic)

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• Investment in Panama has become in recent years the main drivers of growth in its GDP since 2004 FDI exceeded 1,000 million U.S. dollars , a record for the country from there has been leading in Central America investment amount to and ranks second in per capita foreign investment in Latin America after Chile . FDI for 2009 suffered a contraction of 26%, which contrasted strongly with previous years as seen in 2006 when it grew 149%.(panamaeconomic)

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CULTURAL ISSUES 

• Panama is considered one of the countries that consume natural drinks

One of the traditions of Panamanians is the drink of the consuming Saril whether drinking is a habit Saril in holiday season, Christmas and New Year. 

• Actually this drink is consumed young and old because it has great health benefits.
  Panamanians are large consumers of natural and alcoholic beverages, so adding Saril drink alcohol, which say the taste is exquisite.

• They also use this drink for people suffering from certain diseases and which is considered as a cardiac tonic. Which many doctors recommend as a natural medicine.(secretosderesetas)

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2.2 What marketing tools will I use?

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