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The marketing mix of Volkswagen is not something unique than the other competitors, but the size of it makes the difference. In terms of products, Volkswagen gives a large range of products; they are presented in the following order: Up, Polo, Golf, Beetle, Jetta, Passat, Passat CC, Sirocco, Tiguan, Eos, Touran, Sharan, Touareg, Phaeton. The order of the models presented in the table starts from the least exclusivist with not many optional variety of choice for customers, to the most exclusivist and larger choices for extra features in the car. The Volkswagen logo can be seen here.

The prices of a car can be from affordable to expensive, depending on the level of exclusivity, size, options, and the power of the engine (performances). However, in comparison with the other brands within the Volkswagen portfolio, the prices are slightly cheaper (but not much, as a large lowering would have been destroying the entire car industry). Of course, it is important to note that each product line of a specific model has several options for the size of engine, which affects the performance and the price (the bigger the engine and performance, the higher the price).

In terms of promotion, as each car bra

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