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History of Ryanair


Enviado por   •  11 de Enero de 2014  •  1.461 Palabras (6 Páginas)  •  326 Visitas

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Anex: History of Ryanair

Ryanair is the world’s favourite airline operating over 1,500 flights per day from 53 bases on 1,500 low fare routes across 28 countries, connecting over 168 destinations. Ryanair operates a fleet of over 290 new Boeing 737-800 aircraft with firm orders for a further 13 new aircraft (before taking account of planned disposals), which will be delivered over the next year. Ryanair has a team of more than 8,500 people and expects to carry over 80 million passengers in the current fiscal year.

Here is a brief history of Europe's first and largest low fares airline:

1985

Ryanair is set up by the Ryan family with a share capital of just £1, and a staff of 25. We launch our first route in July with daily flights on a 15-seater Bandeirante aircraft, operating daily from Waterford in the southeast of Ireland to London Gatwick. Ryanair's first cabin crew recruits must be less than 5ft. 2ins. tall in order to be able to operate in the tiny cabin of the aircraft!!

Passengers: 5,000

People (y/e): 51

1986

Ryanair obtains permission from the regulatory authorities to challenge the British Airways and Aer Lingus' high fare duopoly on the Dublin-London route. Services are launched with two (46-seater) turbo prop BAE748 aircraft. The first flights operate in May from Dublin to London Luton. The launch fare of £99 return is less than half the price of the BA/Aer Lingus lowest return fare of £209. Both British Airways and Aer Lingus slash their high prices in response to Ryanair's. Ryanair starts the first fare war in Europe. With two routes in operation, Ryanair carries 82,000 passengers in its first full year in operation.

Passengers: 82,000

People (y/e): 151

1987

Ryanair acquires its first jet aircraft by leasing three BAC1-11 aircraft from the Romanian state airline, Tarom. The aircraft arrive on a full wet lease with Tarom providing all the pilots and engineers to enable Ryanair to operate the aircraft. With the arrival of these jet aircraft Ryanair increases its network with 15 scheduled routes from Dublin to Liverpool, Manchester, Glasgow and Cardiff, and opens up new routes from Luton to Cork, Shannon, Galway, Waterford and Knock in the West of Ireland.

Passengers: 322,000

People (y/e): 212

1988

Ryanair leases another three BAC 1-11 jets (6 in total) from Tarom, and leases a brand new ATR 42 turbo prop aircraft from GPA to service the smaller Irish regional airports. We launch 2 new routes from Dublin to Brussels (Mon-Fri) and a once weekly to Munich. Ryanair launches a business class service and a Frequent Flyer Club, neither of which prove particularly successful.

Passengers: 592,000

People (y/e): 379

1989

We lease two more ATR42 turbo props (3 in total) and use these aircraft to retire the small Bandeirantes and the old 748's. The fleet now comprises 6 x BAC1-11 jets and 3 x ATR42 turbo props. Due to continuing losses the business class product is abandoned and the Frequent Flyer Club closed.

Passengers: 644,000

People (y/e): 477

1990

After three years of rapid growth in aircraft, routes and intense price competition with Aer Lingus and British Airways, Ryanair accumulates £20m in losses and goes through a substantial restructuring. The Ryan family invest a further £20m. in the company, and copying the Southwest Airlines low fares model the airline is re-launched under new management as Europe's first low fares airline. Ryanair now offers the lowest fares in every market, high frequency flights, moving to a single aircraft fleet type, scrapping free drinks and expensive meals on board but reducing the lowest fares from £99 to just £59 return. We launch an Easter weekend seat sale with fares of £59 return, and such is the demand that passengers queue halfway up Dawson Street for 3 days to get these lowest ever fares.

Passengers: 745,000

People (y/e): 493

1991

The Gulf War breaks out in January causing passenger traffic to collapse. Tanks are stationed outside the major London airports. We respond by lowering air fares and we get rid of our turbo props by returning 3 x ATR 42s to their owners, a decision which results in our withdrawal from regional routes to Kerry, Galway and Waterford airports. In May 1991, Ryanair switches its main London base from London Luton Airport to the new London Stansted Airport in Essex. Stansted was developed by the BAA to become the third main airport for London and has a fantastic new terminal and a direct rail link to the centre of London (Liverpool Street Station). This is the

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