Case study on the internationalization Alicorp S.A.A.

CASE STUDY ON THE INTERNATIONALIZATION

ALICORP S.A.A.

1.        Company Description

ALICORP S.A.A is a Peruvian company, member of the Romero group, leader in mass consumption goods with commercial operations in 8 Latin American countries from where it exports to various markets with more than 150 brands and 4 business lines: Mass Consumption, B2B, Aquaculture and Grinding.

The history of ALICORP begins in 1956, as Anderson Industries, Clayton & Co. (ACC), a manufacturer of oils and soaps. In 1971, the Romero Group acquired ACC, eventually expanding into the food, home, and personal care business. Today it exports its products to 23 countries, including China, it has representative offices in Uruguay and several Central American countries thanks to its strategy of acquiring leading businesses in the markets it targeted. Alicorp contributes to the growth of each country where it has a presence and improves the quality of life of employees, suppliers, investors, consumers, and communities.

2.         Organizational culture

2.1 Mission

Transform markets through our leading brands, generating extraordinary experiences for our consumers. We constantly seek to innovate to generate value and well-being in society.

2.2 Vision

To be leaders in the markets in which we compete.

2.3 Valores

•        Lead with passion

•        Stay connected

•        Be nimble and flexible

•        Trust

•        Respect

2.4 Habilitadores

Digital

Promote digital transformation and the use of advanced analytics to create value for our shareholders, collaborators, clients, consumers, and community.

Innovation

Strengthen a culture and innovation capabilities, investing in businesses with future potential in order to ensure our long-term growth.

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