Cinermark

Marketing Mix of the Company Cinemark

Product

Looking to be the leading multiplex chain in the Peruvian market and the first choice in the mind delconsumidor recognized for quality and service excellence , while vying for the lead to be competitive within the market scale local number and number of rooms in each . Cinemark concentrated to a públicovariado , socioeconomic solvent depending the location of the establishment. To suit all types of consumers served by the company , various strategies and promotions depreciated since the economic and socio-cultural analysis thus established different types of customers can access promotions.

Cinemark has promotional cards " Cinemark Movie Plus" and Cinemark "Gold Card" but this has been implemented in other countries. Promotions are used to build customer loyalty and generate enellos some motivation and remembrance to return to any of their stores. This card dala they can obtain discounts and pay a lower price regularly charged by a specially established endías entry . A few months ago given the expansion and introduction into diferentessegmentos , these cards have colors that allows them to differentiate the establishment to which they belong , which affects only the client and use that card at the store can return to where she attended the film above.

Square

Growth: For new projects and expansion strategies, the company seeks to partner with other companies to develop deprestigio malls, international film producers, Peruvian companies dedicadasa training artists, etc.. Cinemark is very clear that strategic alliances are the key piece paraaumentar its market share, become more involved with Peruvian society will bring muchosbeneficios. The same applies to those consumer products offered as complements to the service, these partnerships are determined by mean greater business value by reducing costs

Price:

As established Multicine International chain in the country, is no exception Cinemark enconocer different economic strata in the country, why, we can observe the local quecada in a given area and / or region seeks to capture the attention of a certain age driving strategies you different prices and / or similar in input cost and confectionery compared to another of his establecimientos.La Company as constantly search strategy is to form key strategic alliances that allow conempresas generate more interest in the market and rob competition participation.

Within these partnerships we can see that a consolidated pacts with "Coca Cola Company "," GrupoFalabella "," VISA "," University of Lima "among others. This allows you to reduce costs, create new strategies and to improve and increase their market share

Promotion

Cinemark takes a strong positioning campaign through internet advertising

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