Export Stimuli

Very high impact

Potential for extra sales/profits from exporting

Potential for extra growth from exporting

Possession of a unique/patented product

Need to reduce dependence on and risk of domestic market

Receipt of unsolicited orders from foreign customers

High impact

Special managerial interest/urge

Availability of unutilised production capacity

Saturation/shrinkage of domestic market

Possession of financial competitive advantage

Achievement of economies of scale

Possession of proprietary technical knowledge

Identification of better opportunities abroad

Moderate impact

Utilisation of special managerial talent/skills/time

Stagnation/decline in domestic sales/profits

Smoothing production of a seasonal product

Possession of a marketing competitive advantage

Possession of exclusive information on foreign markets

Receipt of orders after participating in trade fairs

Encouragement by industry, trade, and other associations

Encouragement by banks/financial institutions

Encouragement by brokers/agents/distributors

Proximity to international ports/airports

Low impact

Accumulation of unsold inventory/overproduction

Ability to easily adapt marketing for foreign markets

Favourable foreign exchange rates

Government export assistance/incentives

Ministry of Commerce/trade mission activity

Intense domestic competition Initiation of exports by domestic competitors

Patriotic duty of local firms

Close physical proximity to foreign markets

Very low impact

Management trips overseas

Extending life-cycle of domestic products

Possibility of reducing the power of domestic customers

Unfavourable state of domestic economy

Encouragement by government agencies

Relaxation of foreign rules and regulations in certain foreign markets

Reduction of tariffs and non-tariffs in certain overseas countries

Entry of a foreign competitor in the home market

Gaining foreign expertise to improve domestic competitiveness

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