M&M FIND RED

ATL and BTL

M&M FIND RED

[pic 1]

Google Street View announced that they were coming to Toronto and that gave m&m the idea to use that in their favor. They placed the red m&m all over the city so that when the cameras passed on they could capture them, and it did.

In November 2010 they created the campaign “Find Red” a first of its time digital treasure hunt where they asked Canadians to find the red m&m for a chance to win a smart. First they placed a youtube video where they explain how red got sucked into google street view, then keeping in mind that this hunt wouldn´t be easy, they released clues in their websites, twitter, facebook, qr codes, youtube.

What they achieved:

• The average time they spent on their site was 19 minutes, four times the industry average.
• In just 30 days they got 8.4 million PR impressions, over 7 million QR code poster views and over 225000 twitter impressions. Adding up to over 15,600,000 impressions
• Also, even though it was ment for the Canadians, this didn’t stop people around the world to play and talk about it.

https://www.youtube.com/watch?v=h_D0pYWbW9Y

Ukraine Baby & Me Evian

[pic 2]

In 2013 Evian made a campaign to promote that by drinking their water you could feel, live, love, laugh, work, rest and feel young.

What they did:

• They put 75 citylights in Kiev historic center and downtown
• They pu 4 huge digital screens with BB&Me TVC

Retail Activation

• 50 golden accounts were activated, compared to 12 in 2012

Digital Media

• In-Stream video on youtube, 304,283 views per campaign
• Baby & Me video and application promotion
• 99,338 Facebook users saw promoted posts in their newsfeed
• 2.5 times Ukraine official page audience growth

Activation

• Evian Live young party  where more than 1000 people attend
• Downloads of the applications where you can make yourselves as a baby and promote the brand

https://www.youtube.com/watch?v=pfxB5ut-KTs

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