PROPUESTA EN IDIOMA INGLES DE UN PRODUCTO

VARIABLE

DEFINITION

Geographic segmentacion

The population projected according to the DANE page on September 29, 2017, at 10:46 am is: 49,307,393 people.

The total national population in 2017 49,427,004 people.

Colombia has an area of 1.142 million km 2.

  Our country is divided into 32 departments, 1101 municipalities, 20 special biodiversity and border territories, and 8098 populated centers.

Age and life – cycle segmentation

0-14 years: 25.3% (men 5,998,645 / women 5,720,229)

15-24 years: 18% (male 4,243,251 / female 4,099,299)

25-54 years: 41.6% (men 9,515,723 / women 9,720,894)

55-64 years: 8.3% (men 1,796,050 / women 2,051,948)

65 years and over: 6.7% (men 1,293,258 / women 1,806,000) (2014 est.)

Gender segmentation

By sex:

Men: 24,337,747

Women: 24,953,862

The population is located in:

Headboard: 37.816.051

Other: 11.475.558

(figures projected on June 30, 2017)

Income segmentation

Income sectors in Colombia

Agriculture, livestock, hunting, forestry and fishing 6.11%

Exploitation of mines and quarries 7.32%

Manufacturing industries 10.70%

Electricity supply gas and water 3.45%

Construction 7.47%

Commerce, repair, restaurants and hotels 12.04%

Transport, storage and telecommunications 7,10%

Financial establishments, insurance and real estate activities 19.86%

Social, communal and personal services activities 15.35%

Psychological segmentation

each state shows their dress according to their culture and temperament, is also influenced by different groups of urban culture, for their religion and traditions for this reason SODA ESTUDIO company, will be responsible for manufacturing clothes of different styles and designs types of fabric depending on the city where it will be marketed

Behavioral segmentation

types of customers in the fashion industry

1.- Smart chic pro blogger

It is made up of 13% of the Spaniards and are experts who are passionate about fashion and spend an average of 775 euros per year in the textile industry.

2.- Anti-aging

They have a formal dress style and are looking to stay young through food and a looked after care. In addition, this group reads magazines of fashion and beauty.

3.- Time Savers

They are interested in fashion but do not have free time to look after themselves because of the family burdens they have. Unlike the previous group, Time Savers prefer to keep up with fashion news over the Internet.

4.- Health & Sports

Their main concern is health and their diet and, therefore, adopt a much more sporty style.

5.- Mobile Innovation

They have technology as their top priority and only buy clothing when they need it, even if it is in times that are not for sale.

6.- Price Controller

Like the "Mobile Innovation" they only buy clothes when they need it, although, unlike them, they usually go to the low price establishment, forced, above all, by their economic situation.

7.- Conventional Marquis

It is a group that presents a classic style and true to their brands and their stores of a lifetime, so innovation is not among their plans.

Occasion segmentation

It is possible to identify that people do not have a predetermined date to acquire a garment and it is deduced that they look for to buy clothes when they have a precise need

Benefit segmentation

low prices

get more comfort and convenience

find the most convenient and innovative products on the market

feel identified with the clothing they acquire

to get products of excellent quality

acquire exclusive designs