Sugar Bowl

Fátima Liseth Benavides Vedía      A00820541

Mayela Girón Carreón         A01035020

Case 1

Sugar Bowl

1. List the most relevant facts.

1. Shelby Givens just graduated from business school.
2. She took over the family business of her dead grandfather´s bowling alley.
3. Prices need to be cut to avoid bankruptcy.
4. Givens is struggling to manage her personal time.
5. She needs to decide whether to sell the Sugar Bowl or not.

1. Who are you? Who has to make a decision?

I am Shelby Givens, the owner and CEO of Sugar Bowl. I have inherited a bowling business, which has been in my family through generations. One of my passions is business management, but also having personal time in order to make jogging. The last two years I have been working hard to give a new concept and strategy to the original bowling business created by my grandfather. After the turn that I have made for the company as calling it Sugar Bowl, and innovating with the urban concept, I am the one responsible of the decision making.

1. What decision you have to make?

I have to make the decision of whether to stay with the family business or to sell the business to an external investor that is willing to make an investment in Sugar Bowl. Prices need to be cut down to cover the start-up costs and avoid bankruptcy, keep employees interested, hire a manager,

1. What is your decision? What are you going to do?

I think that the decision that I will undertake is to sell the Sugar Bowl to the external investor in order of being able to cover all my loans (The loans from the bank and my personal student loan). After explaining my family that it was the best decision, I will apply for the job that my friend recommended. I think that I am ready to apply for the job, since I feel that I have gained enough experience in the area of business management. I obtained experience, knowledge and learned how to manage a business with limited budgets and how to reduce costs. I am making this hard decision in order to reduce my personal stress of having a lot of uncertainty with the upcoming market trends, and I will manage to have more personal time, to join with friends and jog, at the moment I start working with the team and new Firm.

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