Una bebida energética

Contact: Desiree Da Rocha

South Beach People

Phone 3055871061

Fax 3055871061

Desireedarocha@gmail.com 1

DESIREE DA ROCHA

MIAMI DADE COLLEGE

SPEECH

SYMBOLISM AND ADVERTISEMENT IN ENERGY DRINKS

THE ENERGY DRINK MARKET

Energy drink slogans are as different as the drinks themselves, but they all work to appeal to the ideal consumer crowd. Energy drinks, unlike other beverages, are traditionally marketed to a very small, specific consumer group. For example, some energy drink brands focus on extreme sports enthusiasts, others cater to students and their energy needs, and still others try to attract the video game crowd. Top energy drinks by brand are Red bull in first place, followed by Rockstar and Monster.

The target market for energy drinks is mostly male teenagers and young adults

 We must know Energy drinks contain a variety of ingredients, primarily caffeine or guarana and vitamins

 Industry is driven by health and wellness trends

 No scientific evidence to prove energy drink claims

 Energy drinks are primarily consumed by the younger generation, people who are “on-the-go”

INDUSTRI HISTORY

Nearly 20 years old

 Began in Europe & Asia

 Red Bull: first in US in 1997

 First became popular with athletes in US

920 Michigan ave. suite 1

Miami Beach fl 33132 South Beach People

Press Release

Miami Fashion Week 2014

South Beach People and style brand release

Miami Beach FL, May 24, 2013 : The team of South Beach People are glad to inform to all Miami citizens the launch of this new revolutionary and fresh brand that started in one of Miami fashion schools and ended up winning a regional contest. This price gave us the oportunitiy to create a new concept of beauty and how we perceive it. Our fashion show will be held at the Miami Convention Center, the day 24th of May of 2013. We promise this runaway show will me more than fashion focused and are excited to count with your presence. In addition we agreed to offer free entrance for a certain amount of people who arrive early. We appreciate this opportunity and will love to share it with all of you.

Sincerely, The South Beach People team

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