Ingles Unit1

UNIT 1 – BRANDS

p.6 Before you read

I don’t mind buy own brands supermarket except some brands, such as milk and Coca-Cola.

p.7

1.

a) He is from France

b) He has 55 years old

c) He is a chief

d) The organisation that he worked before is Carrefour.

2.

The two phrases used in paragraph 2 for a brand owned by the store selling it are:

- Customers get top quality for at least 15 per cent less than they would pay for a name brand

- And Real gets a better profit margin.

3.

Real Tesco Carrefour

% of own-brand food products now 15 60 25

Company’s objective for % of its own-brand food products in its shops in 2-3 years from now 25 Not given 30

Typical price of a store-brand product as a % of the price of a name brand for the same type of product 15 Not given Not given

4.

1. baking crisis

2. economic woes

3. perfect timing

4. shopping habits

5. economic downturn

6. powerful discounters

5.

i) powerful discounters

ii) shopping habits

iii) banking crisis

iv) perfect timing

v) economic downturn

vi) economic woes

6.

Own brands have not been as important in Germany as elsewhere because the powerful discounters. Aldi and Lidl have sold a small range of own brands.

Over to you 1

In general, I think that own brands of food and medicines can be as good as name brands food and medicines. But I do think that name brands of cleaning products, such as Ariel, Fairy… are much better than own brands products.

Over to you 2

I don’t think that name brands have a future in face of store brands. I agree whit Mr. Saveuse when he said that now, we can see shoppers buying more own brands as they look for value for money because the economic downturn.

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