Presentation of Red Bull

Eduardo Campreciós Led

The Power of RED BULL

GIVE YOU WINGS

-Introduction

It’s the first drink company that had the idea to mix the drink brand with a extreme sports practice investing millions of extreme advertisement , it is a lifestyle. Which has become the world leader in the sector of energy drinks and consumed in over 150 countries around the world, thanks to a powerful image branded original packaging and distribution aimed at a young audience. His latest conquest F1 World puts you on the front pages of every newspaper

HOW IT ALL BEGAN

-Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 166 countries and around 40 billion cans of Red Bull have been consumed so far.

REVOLUTION IN ENERGY DRINKS

“Energy is never lost, it is only redistributed.”

-Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Red Bull is very aware of its environmental responsibility and is constantly striving for improvement.

Find out how Red Bull is going to great lengths to ensure its carbon footprint stays as small as possible across the entire lifecycle of the can.

The Market

Number

Years 26

Countries 166

Employees 9694

Cans Sold +5.3 Billions

Red Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.2 billion cans sold in 2012.

Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng, which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners, and in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria.

Red Bull’s suppliers

Naturally, Red Bull’s production and global distribution needs energy and thus causes an environmental impact. Whether through increasing implementation of wall-to-wall production or optimization of its supply chain, Red Bull sets itself ambitious targets to further minimize its environmental impact and energy use. Red Bull has Subcontracted local distributed companies

Competitors

Red Bull continues to dominate as the energy drink leader, but Monster has experienced huge growth in the last few years.

The energy drink market continues to grow even in light of the tough economy and increased health scrutiny. Soda sales have been declining steadily over the same period, while energy drink sales have been booming.

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Monster Energy. is an energy drink, launched by Monster Beverage Corporation in April 2002 in Carolina. Its comes in a can 400 ml and the price is the same as redbull. Monster energy drink has almost the same formula as taurine redbull vase but contains no glucoronolagona but ginseng carnitine and vitamin B besides endulsantes cafeinay .

Rockstar Energy is an energy drink created in 2001 . Drink is designed for those who lead active lifestyles – from Athletes to Rock Stars. Available in over 20 amazing flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music).

OTHERS: . Innovation in creating new energy drinks, adequate publicity and profession, holding many special events and sponsorships, and have high quality products makes consumers of Red Bull offer a strong brand loyalty, which is a barrier for any new entrant who wants access to the energy drink industry to compete with him. .

Current Strategies and Strategic Options Heading

Dedicated

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