Zara. Crear

In the beginning, the company didn´t have own stores to sell its clothes: it only was a clothes wholesaler. But in 1975 its commercial strategy would change: GOA wanted to control the production, distribution and sale of its clothes, and the firm decided to do a vertical integration with the opening of its first store in a downtown street in A Coruña (Spain).

This shop was a boutique that marketed urban clothes for women, men and children at competitive prices. The name chosen for this first shop was "Zara".

There is a legend that says the first name chosen by Amancio Ortega to call his boutique was "Zorba". But when he went to the brands office, this name was already registered, and Mr. Ortega, doing on the fly a letters play, decided to request a more simple word that wasn´t registered yet: "Zara", a word without meaning that is the random combination of four letters.

The first shop starts selling lots of clothes, being the young clothes for students a real success, and the firm decided to promote this channel of distribution for its products with the opening of more Zara shops.

The expansion plans

In 1976 it is constituted the company GOASAM as the owner of the Zara shops. In this way, the activities of the group were well differenciated: GOA was engaged to produce the clothes and manage the wholesaler sales, and GOASAM was engaged to market the clothes through the Zara shops (the retailer market).

The first expansion plan included opening Zara stores in the main cities of Galicia (A Coruña, Vigo, Santiago, Ourense, Lugo...) and after this, in the rest of Spain (Madrid, Barcelona, Valencia, Sevilla, Bilbao, Zaragoza...). The chain of stores grew rapidly, and in 1985 it is created Inditex as head of the group of companies.

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