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Giogio armani


Enviado por   •  29 de Julio de 2015  •  Biografía  •  415 Palabras (2 Páginas)  •  239 Visitas

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Giorgio Armani

An industry is based on the manufacturing of a specific field. In this case we are talking about a very high prestige Italian fashion house that we can’t let pass by. Giorgio Armani. This industry is specialize in the haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors.

Giorgio Armani is a private industry founded by Giorgio Armani and Nat Stack in 1975. The headquarter is located in Milan, Italy but it serves worldwide. This brand serves under different labels from the most expensive (Armani prive) to the most accessible (Armani exchange). This are Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, AX | Armani Exchange. Giorgio Armani is a high-end label specialize in ready-to-wear, cosmetics, accessories, perfume, and glasses for men and women.

Emporio armani is basically the only Giorgio Armani diffusion line that is mainly designed by Giorgio Armani. This focuses on making ready-to-wear and runway collection. This label also teamed up with reebok and created fashion shoes and sport wear. Armani Collezioni focuses on the manufacturing of youger people and the making of each season’s trend. Also, a sporty line of this label has appeared named "Armani Collezioni Active" in the same way as the EA7 line from Emporio Armani line. Armani Jeans is a bridge-line collection of denim-related clothing, created in 1981 and it sells mainly in Dep.Stores, although, you can find it in some Emporio Armani stores and there are some freestanding stores around the world.

To end, the most accessible Armani brand is Armani Exchange. It was open for the firt time un Manhattan in 1991 and it’s consider the flagship. Armani also has other brands such as   Armani Junior, Armani/casa, Armani cosmetics, and others. Giorgio Armani also has a bookshop, Armani Libri, and a florist, Armani Fiori.

The company already operates a range of cafés worldwide, in addition to a bar and nightclub. Also not to let by, Giorgio is planning to start a chain of luxury hotel and resort with the collaboration of Emaar properties in some big cities such as Milan, Paris, New York, London, Hong Kong, Los Angeles, Tokyo, Shanghai, Seoul and Dubai.

In conclusion, Giorgio Armani is an industry specialize in the haute couture, ready-to-wear, leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors. This brand serves under different labels from the most to the most accessible. This are Armani Prive, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, AX | Armani Exchange.

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