Ser Universal

The meaning of colors in art is like a language that art uses to convey its message. The meaning of color will vary according to its intensity and flow towards lightness or darkness or another color of choice. For example, Red is a masculine, warm color. It can symbolize fire, blood, heart, and danger. It can also be a symbol of celebration or denote wickedness and the devil. In Eastern cultures it is a symbol of happiness and prosperity. Red transmits more heat than any other color, along with vitality, courage and optimism. It serves to draw attention but can also have negative effects such as causing irritability and impatience. Red can also be associated with passion, love, desire, violence, anger, shame, ambition, and power. In our culture, red symbolizes stopping, patriotism and holidays.

White is neutral, and is not associated to a temperature or a genre. It symbolizes purity, chastity, kindness and innocence. It can also be a symbol of peace, cleanliness and emptiness. In Eastern cultures it is a symbol of mourning. Pure white transmits more light than any other color in addition to spaciousness, freshness and cleanliness. It serves to soothe, protect, comfort and has an effect of unconsciousness and freedom. Negatively, white can cause excessive feelings of loneliness, coldness and isolation.

The color black, as opposed to white, represents power, authority, elegance, and formality. In our Western culture it symbolizes death and mystery. It is the most enigmatic color and is associated with fear and the unknown along with pain and grief. The use of this color increases the sense of depth and perspective and contrasts nicely with bright colors. When combined with other vivid and powerful colors such as orange and red, it produces an aggressive and vigorous effect.

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