BRAND POSITION

BRAND POSITION

A brand positioning strategy is an intentional, proactive effort to use promotional tools to position your brand relative to competitors. The point is to convince targeted customers that your brand offers greater value than competing brands. Successful positioning is key to attracting customers, gaining marketing share and building a loyal following. Companies use a variety of strategies to position their brands.

Ford

Ford focuses on developing vehicles that deliver exceptional value to our customers across global markets. No matter where we do business, however, our product strategy stays the same. All our vehicles sport bold exterior designs, while offering great handling and performance. Not only are they great to drive – with interior enhancements in comfort and connectivity – but fuel economy across every vehicle in our portfolio is a reason to buy.

From Fiesta, Focus, and the all-new Fusion, our global sedans deliver style, strength and safety with driving dynamics that turn casual drivers into enthusiasts.

With the freshest car portfolio in the auto industry and ever-improving fuel economy, we are well-positioned at Ford in a marketplace shifting back to cars.

The new EcoSport is already expanding Ford’s global presence in growth markets such as Brazil and the Asia Pacific region.

The all-new Escape/Kuga arrived globally in 2012. This brand new model of America’s best-selling SUV features 11 new exclusive features, with fuel economy projected to top any vehicle of its kind on today’s market.

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