El marketing MIX

1. Identify the key elements in McDonald’s global marketing strategy. In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think local and act local? Does it also think local and act global?

ANSWER: - McDonald’s has now more than 32000 restaurants over 118 countries, this are the global marketing strategies McDonalds use to be top on fast food restaurants:

a) It focuses his market on emerging countries also it changes the food when it is a different country. For example: In India it developed the chicken maharaja because in this country they can’t eat beef.

b) It’s an inexpensive food restaurant; because their products of relative low cost that makes it enter to all the markets (social and economic classes) converting it in a trend.

c) Clean and familiar environment. Their stores are nice and clean that makes people enter and feel at ease.

d) The location; all the stores are located in shopping streets or important streets that have a lot of traffic of people.

e) With the variety of food that McDonald’s sells it tries to attract all kind of the segments of the market.

f) There are importing a lot of international products that in the other countries are trends. For example: Australia’s chicken bites.

g) They deliver food in the places customer wants. Delivery.

h) The stores are attractive because all the implements they use are modern and colorful.

i) Now a days coffee is a trend product that it’s gaining strengthens in all the different segments of the market. And McDonald’s created mc café giving it a plus.

- MARKETING MIX:

Price: affordable price for most of the people; their products cost in average 3.00 USD.

Product: they sell fast food; in them are hamburgers of all of the types, French fries, beverages, in others

Place: shopping streets and streets that most of the days have people traffic on it.

Promotion: they have a slogan that its very attractive “I’m lovin´it” and also the advertisements are very innovative for people specially, kids.

People: all segment market

- McDonalds its a standardized company because their offer in every country its the same food but it is also a adapted company because it depends on this adaptation offer that it have in every country. Because in not all countries they like the same kind of food. For example as I said it before in India they can´t eat beef because of the religion so McDonald’s had to adaptate and change their menu in that country.

- McDonald’s think globally and acts locally and think locally and acts globally because not all the McDonalds look the same but the majority of their products all over the world are the same.

2. Do you think government officials in developing countries such as Russia, China, and India welcome McDonalds? Do consumers in these countries welcome McDonalds? Why or why not?

ANSWER: Government: When they first entered these markets government didn’t like it because it affected many aspects to the country; for example: McDonalds became a worldwide economic indicator, it is a company that its in the stock market and it can make fluctuate the economy easy, the quantity of suppliers that McDonalds use in the country to get the products

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