Captoprill

INSTITUTO POLITÉCNICO NACIONAL

ESCUELA SUPERIOR DE COMERCIO Y ADMINISTRACIÓN UNIDAD SANTO TOMAS

INDEX

• Introduction Page.2

• Conceptual map Page.3

• Conclusion Page.4

• Bibliography Page.5

Introduction

In every culture we can speak of subculture, because the people involved in it do not live in the same way. Within each culture there are differences that are given by age, socioeconomic status, social class etc.

The members of a subculture often share a similar appearance that identifies them as a certain hairstyle (the crest in the case of the punks, for example) or the color of the clothes (black, for Goths or e have). Within a subculture usually speak a particular dialect or using rare terms in other groups.

For a while, culture is a kind of social fabric that covers the various forms and expressions of a given society. Therefore, customs, practices, ways of being, rituals, and types of dress and behavior standards are topics within the culture.

Finally, both are necessary to study them through the concept map show below and discuss each of the concepts of each culture and subculture that ultimately govern what is consumer behavior.

We invite you to read our work to learn together the study of the consumer´s behavior.

1. - Conceptual Map

4. – Conclusions

10. - Bibliography

 Schiffman, León y Kanuk, L. Lazar, Comportamiento del consumidor, Pearson Educación México 2005, 8ª edición, 587 pags.

 Ibarra Rios, Santa. Antologia del Comportamiento del Consumidor, México, 2013.

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