COB COM

COB and COM

The main idea of the case is to offer a new perspective of how the country of origin (COB) and the country of manufacturing (COM) impact on the consumers’ perception about domestic and imported automobiles. It explores the perceived similarities and differences between automobiles from two countries with respect to the country of origin and the country of manufacturing of that same brand.

The COM of a car influenced the perceived brand personality of the car more than the COB. In some cases the Chinese car made in the USA was perceived to have a stronger brand personality than the US car made in China. This suggests that for cars the COM makes a greater influence on the perceived personality of a brand than the COB.

This case shows about the public perception of the buyer based on the effect of the country of origin. Companies should be careful when choosing where they will establish the manufacturing sites and the mark is to be placed to the vehicle, because in the automotive sector the origin of the brand and the assembly also count as marketing factors.

In conclusion, according to the multivariate analysis of variance perception consumers have about a brand vary by country of origin of the brand (COB) and the country of manufacture (COM) .In reading deeply touched the car market; where consumers prefer the place of manufacture of the car, to the place which is the brand of the car.

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