０２ Ch Operations Strategy In A Global Enviroment

DISCUSSION QUESTIONS

1. Global seems the better label for Boeing since authority and

responsibility reside in the U.S.—the home country.

2. Six reasons to internationalize: Reduce costs, improve supply

chain, provide better goods and services, attract new markets, learn

to improve operations, attract and retain global talent.

3. No. Sweetness at Coca-Cola is adjusted for the tastes of individual

countries.

4. A mission is an organization’s purpose—what good or service

it will contribute to society.

5. Strategy is an organization’s action plan—how it is going to

achieve its purpose.

6. A mission specifies where the organization is going and a

Strategy specifies how it is going to get there.

7. The answer to this question will depend on the establishment

studied, but should probably include some of the following considerations:

The mission: diagnose automobile problems and make the necessary

repair at a fair price for the local customer.

Points to consider, or options, within the 10 decision areas are:

Decision: Option:

Product Repair work of American and/or foreign vehicles;

specialized (tune-ups, lubrication,

wheel alignment, etc.) versus general repair;

frame and body repair versus engine and

power train repair; repair and maintenance

only, versus repair, maintenance, and sales of

fuel; professional staffing versus rental of

tools and space for do-it-yourself repair work

Quality Appropriate level of quality; warranty;

method of measuring and maintaining quality

(customer complaints, inspection by supervising

mechanic, etc.)

Process Use of general versus special purpose diagnostic

and repair equipment (in particular,

the degree to which computer controlled

diagnostic equipment is employed)

Location In-town, shopping mall, highway

Layout Single bay/multibay; general-purpose bay

versus special-purpose bay (lubrication/tire

repairs and installation/wheel alignment/

engine and power train repair, etc.)

Human Resources Employment of certified versus noncertified

repair persons; employment of specialists

versus general mechanics

Supply Chain Choice of supplier(s) for both general and

original manufacturer parts and supplies

Scheduling Hours of operation (8:00 A.M.–5:00 P.M.;

24-hour towing; weekends/holidays), repairs

versus motor vehicle safety inspections, etc.;

service by appointment versus walk-in (or

drive-up) service

Inventory Quantity and variety of repair parts (fan belts,

filters, mufflers, headlights, etc.) to stock;

whether to stock generic or original manufacturer

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