Coca Cola

INTRODUCTION

The Coca -Cola Company is the leading manufacturer, marketer and distributor of concentrates and syrups for soft drinks, employed by a network of bottling partners to produce more than 400 beverage brands. Our head office is in Atlanta, Georgia with operations in more than 200 countries.

We serve our local markets with a wide variety of drinks, with wide range of tastes and occasions to serve drinks. Understanding local cultures, including preferences in work, leisure and entertainment activities, is essential for the development of sustainable global growth businesses.

The company distributes its products in the northern region of Mexico mainly in the states of Tamaulipas, Nuevo Leon, Coahuila, Chihuahua, Sonora, Sinaloa, Baja California and Baja California Sur. From 2008, Arca also operates in the northern region of Argentina.

COCA COLA COMPANY LOGISTIC PROCESS

BOTTLING LOCATIONS IN MEXICO

BOTTLER GROUPS

With over 50 brands and over 200 products in the beverage portfolio of Coca-Cola Mexico, millions of Mexicans can enjoy and satisfy their tastes, needs and lifestyles, thanks to a partnership of Coca-Cola of Mexico and 13 groups Bottlers, Mexican and independent companies that produce and distribute.

This group of companies, which we refer to as the Mexican Coca-Cola Industry (IMCC) or Coca-Cola System, operates through:

60 bottling plants

480 distribution centers

More than 25,300 delivery vehicles, freight costs and operation

More than 10,300 delivery routes.

PRODUCTS AND MARKETPLACES

The distribution of products covers the northern, specifically the states of Tamaulipas, Nuevo Leon, Coahuila, Chihuahua, Sonora, Sinaloa, Baja California and Baja California Sur region of Mexico. In the snack business distribution occurs in the same northern states, excluding Baja California and Baja California Sur and adding Jalisco.

PRODUCTS VARIETY

THE MARKETPLACE

Currently, Coca-Cola brands have captured 80% market share in Mexico, the world's biggest market after the United States. Mexicans consume more soft drinks than any country in the world. In 1999 we gave the Mexican Coca-Cola Company 10% of its global revenues, since in that each year on average Mexican consumed 431 eight-ounce glasses, which totaled more than 16 billion unit cases. Monterrey, the country's second largest city located in the northern state of Nuevo Leon, consumes more Coca Cola per capita than any other city in the world. Monterrey is the city where the headquarters of FEMSA is the largest Coca-Cola bottler in Latin America and the Caribbean.

DISTRIBUTION AND DELIVERY SYSTEM

With the arrival of the first 30 tricycles signature Zap, gesturing Monresa distribution model to circumvent the traffic and use less fuel.

The Coca Cola Company and signature ZAP announced a joint project to use 30 compact tricycles in a new beverage distribution system in Montevideo.

Executives from both companies said they are testing a new efficient vehicle as part of the project. If it is successful, the project could be expanded to major cities around the world where fuel prices, traffic congestion, pollution and parking problems restrict the use of large trucks. Small vehicles will consume 20% of the fuel used by trucks.

LOGISTICS AND TRANSPORTATION IN THE COUNTRY

The key to Coca-Cola is simple but yet complex. In a group consisting of 60 bottling plants and 428 distribution centers system, the great little secret is to offer consumers 15 different brands produced by the Company in the presentation, taste, time and place you want.

It is here that involved the important logistics system, comprising more than 21,000 fleet vehicles distribution, freight costs and operation , which in 2004 they traveled about 45 million kilometers along the more than 11,000 existing routes throughout country . Another key aspect for the products are available to consumers is the strength that give the chain the more than 1.1 million points

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