Cuestionario Big Data

HOMEWORK QUESTIONS 2

1. What are the important aspects of Continental’s strategy?

The most important aspects of Continental Reduction Strategy Were the maintenance budget , involvement in the problem of all the workers of the enterprise, restructuring of the financial equilibrium , sale of non- strategic assets , gain customer driveability , change the organizational culture Continental fingernail of fun and action and restore the confidence of the employees.

2. Which applications described in the case are not (or need to be) real-time? Why?

Real-time applications that have Continental would be: risk management, definition of fraud and advanced CRM . Which should not necessarily real-time would be the definition of strategic guidelines of the company.

HOMEWORK QUESTIONS

1. Based on your Reading of the articles, “Competing on Analytics”, what it does the author means by the term “Analytics”?

The author used the term "analytics" want to give prominence to the importance of using data analysis to make decisions. Competitive business strategies are developed based on the information provided by the statistical analysis and predictive models.

2. Which company’s analytics application mentioned in the article most impressed you? Why?

The case that most impressed me was the company "Progressive" because you can set based on a small group of customers, through a regression analysis and simulation software customer acceptance of high-risk categories

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