Export Blueberry From Mexico To United States

Summary

Commercial profile 4

Introduction 4

Product features 4

Marketing headline 7

Production characteristics 8

Tariff classification 8

United States import 8

Taxation 9

Export and import 10

Investment and profitability 11

Investment and operating costs 11

Price 12

Suppliers and customers 12

National and international suppliers. 12

Customers 13

Distribution canal 13

Packaging 14

Labeled and marked 15

Packaging and labeling 16

Transport 17

International freight and insurance 18

Marking or labeling 18

Customs tax treatment. Tariff barriers with United States 20

Hygiene 21

Conclusion 21

Documentation 21

Certificate of origin 22

Sources 26

Commercial profile

Introduction

The blueberry is a fruit from northern hemisphere, since a lot of time people who live in this part of the planet used to eat these fruits directly picked in the plants of this region. By this way it created a tradition of consumption with the different way to cook it. Nevertheless currently the biggest part of blueberry which is consumed on earth is from wild. Blueberry is more cultivated in Europe than in America. It’s an interesting business to implement because the increasing demand the prices haven’t suffered important variations if we consider the augmentation of export volumes. However, it has to consider that it’s a business which needs a lot of involvement, a good technology and also have high costs of implantation.

Product features

In botany, a berry is the most common type of simple fleshy fruit. With respect to its common meaning, we can find berries like strawberry , blueberry , blackberry or raspberry. The difference in the definition is that the other kind of berries are formed by other parts of the plant than the ovary , making fruit botanically considered as a false berry . However, we refer to any berries as sweet and brightly colored fruit. Blueberries is a growing industry, identified by some institutions as one of the top 10 fastest growing industry in 2008 , combining: nutritional content , antioxidant qualities and commercial success.

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Area: You can find blueberries in Europe (Alps, central Apennines, and Pyrenees), Asia, Central America, USA and Canada. From the ecological point of view, this is an important plant not only for its fruit but also because it protects the forest.

Blooming: The blueberry bloom from April to June. It is important to pick them without damages and they can be eaten freshly picked.

Nutritional value:

Content per 100 grams of edible substance

(approximate values may be slight variations

depending on the origin and variety analyzed).

Water(g) 87.4

Proteins (g) 0.3

Fibers (g) 1.7

Calories (kcal) 42

Vitamin A (UI) 30

Vitamin B1 (mg) 0.014

Vitamin B2 (mg) 0.0024

Vitamin B6 (mg) 0.012

Vitamin C (mg) 12

Nicotinic acid (mg) 0.2

Pantothenic acid (mg) 12

Sodium (mg) 2

Potassium (mg) 72

Calcium (mg) 14

Magnesium (mg) 6

Manganese (mg) 0.5

Iron (mg) 0.5

Copper (mg) 0.26

Phosphorus (mg) 10

Chlorine (mg) 4

Specific aspects from the crop: Avoid the presence of flowers during the first years of production to allow vegetative growth. If the plants are growing in vitro, the productive potential increases.

Farm: You have to plant during the autumn-winter planting on a plowed field. The distance is between 1.2 and 1.5 meters between plants. The planting density will be 2000-2500 plants/hectare. You should apply a plastic cover for the early years of development. The irrigation water must be good quality without presenting salinity or calcium excess, boron or chlorine.

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Collection: You will need skilled labor as it is done manually, selectively according to the indices of fruit maturity, which are the color and size. There is mechanized collection when it is an industrial aim.

Marketing headline

“Fresh and healthy, I like berries”

Product naming: “Worldwide blueberries”. We know that the product naming is an important part of the branding, and we choose this name because it represents perfectly our product. We want to export our berries all around the world and show at all the people that the berries are good for their taste but also for their goods property for Health

Promotion: Currently there have a lot of ways of promotion, television, radio, newspapers, specialized magazine, sponsors and even social medias. The first step, promote our product in specialized magazine (about healthy food) and then reach and bigger panel of customers by do promotion in more popular medias (television and radio for example).

The product has to keep a good image and his healthy characteristics to keep his first consumers, while still growing by entering bigger markets.

Production characteristics

Blueberries harvested mechanically, have a good productivity index for fresh market (50%). When it is a manually harvested, the productivity index is optimal (90%).

Preservation: The duration of the post harvest life of fresh fruit, preserving its qualities of taste, texture and appearance, is crucial to the business strategy. The more widespread is this period, will be better positioned the company to choose the kind and proportions of a product that will be marketed (fresh, frozen or processed), the ways of transport used (air or sea) and the planning of shipments.

Tariff classification

Harmonized Tariff Schedule

of the United States (2012) 0810.40.00 Cranberries, blueberries and

other fruits of the genus

Vaccinium

United States import

DESCRIPTION IMPORT LAW

0810.40.00 Cranberries,

blueberries of the

genus Vaccinium

FREE

Taxation

SA

NAME

World Berries

SOCIAL CAPITAL

Minimum fixed $ 50,000.00 (the law says $ 50'000, 000.00)

BOOKING OF POTENTIAL RISKS

5% of annual profits to reach 20% or fifth of fixed capital

NUMBER OF PARTNERS

Minimum 2 - Maximum: unlimited

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