Informe de ingles. Management and strategic prospective

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FACULTY OF BUSINESS

ACCOUNTING SCHOOL

INTERNAL EVALUATION

COURSE:

MANAGEMENT AND STRATEGIC PROSPECTIVE

AUTHOR:

Acosta Rituay, Luz Noelia

TEACHER:

Salazar Asalde, Abel

Chiclayo - Perú

(2024)

INDICE

I.        INTRODUCTION        3

II.        DEVELOPMENT        4

III.        CONCLUSIONS        9

IV.        BIBLIOGRAPHIC REFERENCES        10

1. INTRODUCTION 

Nowadays, carrying out an internal evaluation within an organization is crucial since it not only allows us to detect the weaknesses and strengths of the organization, but also allows us to see a clear understanding of the internal assets and weaknesses, in order to analyze them and develop them. making strategic decisions for the improvement of the organization.

It must be taken into account that every company has strengths and weaknesses in its work areas, which is why managers establish various objectives and strategies in order to take advantage of their strengths to be highly competitive in the market in relation to their Competitors, on the other hand, with their weaknesses, must develop a strategic plan to be able to overcome them and prevent them from directly affecting the company.

The internal evaluation allows us to observe the current situation in which the company finds itself, in order to identify its areas of improvement for the improvement of the organization. Ramirez, M. (2016), tells us that it is important to carry out this evaluation in each component of the organization, because thanks to this it can achieve growth in its levels to offer an efficient and high-quality system.

In this research work, it will be revealed how important it is to carry out internal evaluation for an organization, since it is essential to achieve the survival of the organization in the market. Likewise, it will be made known what the main objectives of the internal evaluation are and what its benefits are after applying it efficiently.

1. DEVELOPMENT

Internal evaluation is a systematic procedure that is carried out within a company, with the purpose of examining the company's performance, in this way being able to recognize areas of improvement and strengths, and evaluate the effectiveness of its operations, controls and practices. This procedure can involve very different areas and aspects of the company and its main objective is to provide valuable information that allows informed decisions and continuous improvement.

Internal evaluation focuses on understanding the perspectives of staff members within an organization. Its purpose is to verify whether the implemented processes are effective and are promoting significant performance by collaborators, and flaws in the methodologies are also identified and corrected to improve the organization's activities.

Every company can carry out an internal evaluation, since this will help staff to get involved in collaborative learning, exchange experiences and obtain improvement advice from professionals. Furthermore, carrying out an effective internal evaluation will allow the organization to make its evaluations more profitable and optimize its resources, reducing the need to hire external consultants.

We can also say that it is a fundamental tool in business management, since this allows the company a detailed analysis of the essential components that make up its structure and operation. This assessment provides a clear understanding of both the assets and internal weaknesses that the company has, offering crucial information for making well-informed strategic decisions.

In this way, Vásquez, E., Bastos, L. and Mogrovejo, J. (2018) gives us to understand that this evaluation allows us to identify main and support activities towards its competitive advantage, as well as areas that require improvements, classified as flaws or weaknesses. Likewise, it tells us that the internal evaluation is a good complement to the design for the value chain, since it allows an important and detailed vision of it, therefore it provides a good component of information and credit evaluation for making priority decisions.

So, we can emphasize that internal evaluation not only allows the organization to identify its strengths and weaknesses, but is also a key tool for designing the organization's value chain. Therefore, it is very essential that every company carry out an internal evaluation in a certain period of time, in order to have adequate monitoring of its areas to strengthen its weaknesses and take advantage of its strengths and thus maintain a competitive advantage.

Similarly, R. David, Meredith E., (2023) tells us that internal evaluation focuses on recognizing and determining the operational strengths and weaknesses of an organization, in the areas of management, accounting, finance, marketing and information systems. management information. Therefore, evaluation in these areas is essential, because it allows diagnosing the entity's main competencies, as well as analyzing whether its established strategies are effective in achieving competitive competition in the market. Likewise, the internal resources of an organization are more important than external factors, since first it is essential to analyze everything the company has to provide a quality product or service and be able to satisfy the needs of consumers, in this way a competitive advantage can be achieved and maintained.

In summary, these authors conclude that carrying out an internal evaluation is more important than carrying out an external evaluation, since the owners of the organization must first identify what they have and what they lack in order to analyze the current situation. in which the company is located in order to make assertive decision-making to maintain a competitive advantage in the market.

Sierra, J. (2019), tells us that internal evaluation focuses on recognizing the current strategy and the position of the organization in relation to its competitors. It is very essential to evaluate the organization's resources and capabilities, paying special attention to identifying and eliminating weaknesses, as well as strengthening its strengths. In addition, the company's ability to resist adversities must be considered, that is, its robustness in case the formulated strategy is not successful.

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