Louis Vuitton Malletier: COMPANY'S MISSION

Louis Vuitton Malletier, known as Louis Vuitton or shortened to LV is a brand of leather goods. This label appears in all of its products, that are for both men and women. The company’s mission and vision statement is providing the world with luxury products, elegance and creativity. It has a wide variety of more than 60 luxury products, companies, brands and retailers. In view of this mission, five priorities reflect the fundamental values:

● Be creative and innovate, long term success is rooted in a combination of artistic creativity and technological innovation.

● Aim for product excellence, the display of the items they offer, their ability to make their customers feel welcome as soon as they enter our stores... All around them, clients see nothing but quality.

● Intensify the image of our brands with passionate determination - In each of the elements of their communications with the public (announcements, speeches, messages, etc.), it is the brand that speaks.

● Act as businessmen - The group’s organizational structure is decentralized, which fosters efficiency, productivity, and creativity.

● Strive to be the best in all we do - In each company, executive teams makes an effort to constantly improve, never be complacent, always try to expand their skills, improve the quality of their work, and come up with new ideas.



Louis Vuitton is defined by it’s high quality luxury products. Over the years they have built a considerable reputation of quality, creativity and craftsmanship. The value proposition of the handbags to the consumer is distinctly sturdiness, beauty and class. All products are extensively tested to make sure that they can withstand wear and tear, and that there are no imperfections. In an effort, to maintain the prestige image of a Louis Vuitton product, the company operates a pricing integrity strategy amongst its entire distribution network, a Louis Vuitton bag is never reduced in price, there are no sale periods.

Products, ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses, and books. The most sold products are the women hand-bags.

For the Louis Vuitton brand, the “story” is the most important method to greatly enhance the fans’ loyalty. They have an important place in the mass media, location, fashion magazines and other synthetical way. They build a comfortable and special environment to tell a story, it builds a friendly brand’s concept to consumers, this behavior can make the relationship closer which is between consumers and the brand. The brands stores are located in the most exclusive areas of the world’s major cities and it’s clientele range from the rich and famous to the new luxury mass consumers. Louis Vuitton stores are also located in the same vicinity as mass

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