Michellin

Martínez Martínez Isabella                    201221331              _____________________________                   

Monroy Roa Daniela Alejandra                201312297             _____________________________          

Morelli Aroca Verónica                          201220971            _____________________________

Moreno Quezada Ana María                     201311200              _____________________________

Vélez Rivas Camila                                 201313225        _____________________________

Date: April 21 , 2014  

Group : 1

Michelin

Secondary sector: Industry transformation (specific sector: tires)

GLOBALIZED MACRO ESCENARIO – Variable’s Analysis

“Organization team’s work”: Only for those VARIABLES that have been assigned: Communications

a)        Define the meaning of the variable:   Communication is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, written, or behavior. It is the meaningful exchange of information between two or more living creatures.

b)        Analyze, “superficially”, the TENDENCY of the Variable in the last 5 years: For five years communications have become one of the protagonists of the global macro scenario, have changed substantially and have become one of the fastest growing variables in the global economy. In addition, it has penetrated every aspect of human life and in all sectors of the economy , communications play an important role in organizations nowadays , because they can show to the word the image of the  company,helping to facilitate the development and increasing investment.

c)Evaluate the possible TENDENCY of the Variable in the next 5 years:  In the next five years, communications could continue increasing in a rampant way, systems modernization, and because of this, there would be a bigger competition among organizations, besides this, it could ensure the safety and speed of information even more efficient and effective.​

Summary of the article: The article is about the credit agency Fitch estimates that communications invest up to 25% of revenues in extending coverage of 4G services in Colombia. However, the main obstacle to this goal is the permissions to install infrastructure.

Question: “With global scope but with local emphasis and having in mind the tendency of the VARIABLE chosen for the work, evaluate the possible effects that such a TENDENCY could have in the development add performance of the organization chosen by the team organization, in the short, medium, and long term.”

- In the Short term:   Due to the accelerated growth of technology development at the last 5 years , Michelin has a page dedicated to the  news of  the company, where people can show their progress, for this reason Michelin at short term would require keeping their internet page updated  and even  the redesign of this to attract more markets, also the company manages a Media Relations Department that  would need to be constantly trained  to communicate to the media the different developments and even difficulties that are presented to the company, thus managing to post an image spotless, both of these actions would generate that the company has to make a small investment the next months in training sessions and systems engineers, thereby helping the variable of the employment.

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