Negocios BIMBO

Grupo Bimbo was established in Mexico in 1945 by Lorenzo Servitje, Jose T. Mata, Jaime Sendra and Jaime Jorba. It became the world's most important baking company in brand and trademark positioning, sales and production volume around the world. It became the world's largest bread manufacturing company in 2012, reporting $13.1 billion in sales, a steep increase from 2004 sales of $4.67 billion. In Mexico and Latin America, the company is the market share leader, selling over 10,000 products under more than 100 household brands including: Bimbo, Marinela, Sara Lee, Fargo, Lactal, Bimbo España, Silueta, Eagle, Barcel, Ricolino, Tia Rosa, Dulces Vero, Oroweat, Arnold, Mrs Baird’s, Thomas’, Brownberry, Entenmann’s, Pullman, Plus Vita and Nutrella.

Grupo Bimbo products are sold in 19 countries worldwide including: Mexico, Brazil, Guatemala, El Salvador,Costa Rica, Colombia, Venezuela, Peru, Chile, Argentina, Uruguay, Honduras, Nicaragua, Panama, Paraguay, United States, China, Spain and Portugal. It operates 152 plants (40 in Mexico and 112 abroad), two trading agencies and eight joint ventures.

Grupo Bimbo has the most extensive distribution network in Mexico and one of the largest in the Americas, with over 52,000 routes. It includes more than 2.2 million sales points across 19 countries.

Since 1980, Grupo Bimbo shares have traded on the Mexican Stock Exchange. It comprises six organizations and a corporate department that operates companies in the food industry. The company makes the majority of the machinery used in its factories through its industrial development branch, as well as a large part of their product packaging.

In 1964, Grupo Bimbo introduced sliced bread in Spain. In 1978, the Mexican group sold all its shares and the Spanish firm operates independently[8] The Portuguese and Spanish Bimbo were acquired by Sara Lee in 2001.[9] Many still refer to the bread as "pan bimbo".[citation needed] In 2011 Group Bimbo acquired Bimbo Spain and Portugal from Sara Lee and renamed it Bimbo Iberia.[10]

The corporate image, a small white teddy bear, was inspired by a Christmas card sent by the grandson of the company's mascot and founder to his grandmother during the early 1950s.[citation needed] The teddy bear in the picture was stripped of its clothes and given a white apron and a chef's hat.[citation needed] To represent Grupo Bimbo, which also encompasses non-food related companies, a new more conventional logo was developed. However, the white teddy bear remains the image the general public most relates to Bimbo as a brand.

Along with ConAgra, Flowers Foods, and Little Debbie-baker McKee Foods, Grupo Bimbo expressed interest in acquiring Twinkies from Hostess Brands. Hostess applied for final liquidation and bankruptcy following a baker's union strike.[11] Grupo Bimbo acquired the Beefsteak brand of rye

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