Swot Analysis

SWOT ANALYSIS

Matrix that outlines some of the variables identified in the company:

Srengths

• Has developed aggressive sales strategies, trying to get where others fail.

• It has achieved quality certifications.

• Has achieved a high degree of specialization and technology in its production processes.

• It has been acquiring a high brand recognition.

• Has a capacity to adapt its products and services according to its customer needs.

Weaknesses

• According to records of other companies, like its competitor Holcim, Cemex has higher prices.

• Looking at its financial statements it has a significant loss in operations with other countries.

• Authorization process is delayed because of bureaucracy, even in countries like the situation that happened in Venezuela.

Opportunities

• There is an emerging stability and growth in the Mexican economy, after the recent economic problems.

• Has very little competition in the Mexican market.

• It can concentrate on marketing strategies to demonstrate the choice of the Mexican market proving to be a national company and committed with the country.

Threats

• Some political and legal factors in certain countries can impede the access of the company.

• There are foreign cement companies well positioned to compete strongly for foreign markets.

• U.S. economic recession can still continue to affect local operations.

• According to the magnitude that has managed the company, any change in the global economy has a direct impact on its operations.

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