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Enviado por   •  27 de Febrero de 2017  •  Trabajo  •  1.202 Palabras (5 Páginas)  •  94 Visitas

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How much would you charge a stranger to read your personal journal? How much would it cost them to know what their religion is? More than money can buy. We give that kind of information every day and we give it to a huge scale. In one day they do 3 trillion searches in google around the world for free. But now let's see the point of view of the companies, and we will see that the free is an illusion. Every time we connect to a page, cookies are stored in our computer that help google and other companies to collect information about what we are looking for and what topics we are interested in, this helps us to show a personalized and adequate advertising.

The truth is that online life is trade. To understand this we have to go back 16 years and see the first businesses that tried to colonize the online world. Pizza hut was a pioneer in online trading taking orders online. At that time it was not known if online trading would be the future. The network was what we currently know has nothing to do with its original idea. The internet was created by scientists to share information. But then in 1994 the government of the United States raised the prohibition of the commerce in the network. Then the academic network that emerged in California was separated from the commercial network that emerged in New York for commerce and communication between companies. Jeff Bezos saw an opportunity in the new network. I create Amazon an online trading company that sells from books to televisions or clothes and one of the most important companies in the United States. The president of Amazon realized that the biggest problem of conventional bookstores is its space, although this well organized the election will be limited in contrast Amazon with more than 48 million items for sale this does not happen. Amazon started the way of online commerce transforming the network into a place where the market is global, instantaneous and free. Then there was a boom of companies that wanted to trade online which produced a market downturn because companies thought that anything online was giving money and it was not. Then in 1998 appeared Google that reinvented the way to make money, instead of using products to conquer the market I use people as goods. Google makes us believe that the searches we do are free. Google is the quintessential internet search engine, google make more than 3 trillion searches every day in more than 40 languages. But google is not just looking for videos. YouTube is a platform where you can watch videos for free and even live television. We use google to travel the planet through google more. It even challenges Microsoft by creating programs for Windows like google Chrome or by creating their own operating system. What differentiates google from Microsoft that makes it unique is that it has become one of the richest and most powerful company in the world freeing almost everything it offers to its consumers. Google gets a net profit in 2014 of 14.444 million dollars thanks to its tailor-made advertising according to the information that we provide. Every time we use Google we help you make money. We can consider google as an advertising agency, the google search engine is not much better than your competitors like Microsoft Bing, what makes you king of the internet is your business model. Google can put many free products as: maps, keep, Android, google photos, Gmail, google calendar, google drive ... since its operating cost is very low in respect to what they get in advertising and also increases your connectivity with google. Why They work so well Google ?, because they realized that what we want we tell it to Google when we use it then if that information about our interests is used to create adequate advertising to us which causes that advertising is not annoying if not useful. When we search in google a search term like for example cheap computer will leave us a section called sponsored links where according to the searched we teach the most appropriate advertising. If we click the ad we give money directly to google because companies pay to google to appear in sponsored links or to appear in the first results. This is called google adworks. Google believes that the internet is not a means of dissemination, but that each user can be treated separately and provide publicity about what he asks for. Why do not you lose quality google with your ads? Because not always the person who pays Google more is going to turn out better in the results ie google makes a valuation between what the company is willing to pay and the quality that the advertisement offers. If the factor that makes the internet that we know is free and free is the information they get from users. Where is the limit between our rights and their desire for profit? Google analyzes Gmail emails in search of keywords to be able to provide ads, for example, if you talked to someone about going on vacation google provides you with ads about places to travel. Google warns that it scans the mails in its page of privacy and that it does not reveal the contents to other companies. Google: When you use Google services, you trust us with your data. It is our responsibility to be transparent with respect to the data we collect and how we use them to make our services more useful to you. These are the three main types of data we collect: Things you do When you use our services (for example, when you search Google, get directions on Google Maps or watch a video on YouTube), we collect data that allows us to improve them. These may include: Content you are looking for, Websites you visit, Videos you see, Ads you touch or click on, Your location, Device information, IP address and cookie data. What are cookies? Cookies are files that we accept to be stored on the computer when we visit a web page this file tells advertising agencies and google what interests you by your search habits. For example, if you visit pages pages of cars will show you ads about cars, Google crawls us to know more about us. This is the price to use your services. Netfix uses this system to create a psychological profile and give recommendations according to your tastes or movies previously seen. How can we ensure our privacy and know what Google knows about us? Google says that our security is the first thing for us. Google encrypts the data while they are in circulation. Google has one of the most secure and reliable cloud infrastructures in the world - from custom-designed data centers to submarine fiber cables that transfer data across continents. In addition, it is continuously monitored to ensure the security and availability of your data. In fact, we distribute the data in different data centers so that in case of fire or disaster can be sent automatically and smoothly to stable and secure locations.

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