TECNOLOGIA EN GESTION DE MERCADOS

BENCHMARKING MATRIX

MAIN ASPECTS

OF

COMPETITION

MY PRODUCT

COMPETITION

PRODUCT

Sizes

Design

Quality

Returns

Features

Services

Packaging

Warranties

Brand Name

Product Variety

Sizes: Vials of 250 grams

Design: Round, can lid, cloth decoration and cord on the lid and label in white, red and gold. Recyclable and reusable elements.

Quality: High quality in the inputs, the process and the shipment.

Returns: 5% refunds allowed.

Characteristics:

 Processed foods in preserves.

 * Preservatives favor the environment because they prevent products from being lost during the marketing chain.

 * Its packaging allows to be transported over long distances

 * Their transformation process allows them to be stored for long periods either by economic crises or changes in climate.

* Our products favor the gastronomic cultural exchange because not all the lands of the globe are apt for the cultivation of the same products.

* Services: Easy preparation and immediate consumption, saving of effort and in time in its preparation. Nutrient characteristics guaranteed.

Packing: Carton box with internal divisions for 12, recyclable.

* Guarantees: Guarantee of return if the product does not meet your expectation.

Name of the brand: DE LA CORTE, food processor

Variety of products: Initially for market opening and brand positioning we will start with an innovative pasta (sauce) and its three varieties: Spicy salad, spicy sweet and sour, salad or sweet and sour.

The competition has different presentations, quantities and varieties as the canned products, but the pasta that we intend to take to the Market has no competition for the moment. It is an innovative product

PRICE

Payment period

Credit terms

Allowances

Price list

Discounts

. The sale is made periodic as well as the payments. When we leave an assortment is paying the previous assortment

The competition sells its products primarily in chain stores and stores.

With cash sales and periodic.

    SALES

SYSTEMS

It´s a set of principle, processes, strategies, and tools that are puts into place to bring the company day- in and day- out

 Our products will be ecological, their packaging and engines.

Vehicles used for distribution where possible.

We will use the least amount of light and water possible in your process, as well as soaps, etc.

We will have trained people and manuals of processes and procedures.

Also appropriate systems like web pages where they are consumed cancel or order products 24/7

The company never stops selling or receiving payments.

 They do not care much about the health benefits of their clients.

Their packaging and labels are not so focused on the aesthetic, sincere and ecological.

Its sales are directed to large chain stores.

There is no concern that the distribution or transportation of its products does not affect nature.

PAYMENT SYSTEMS

It´s used to transferring money include debit cards , credit cards and e-commerce  payment systems

We accept all means of payment.

Preference, payments by electronic transfer. As we think about the security of our staff against a robbery and more facilitates that payments are made at any time and from anywhere in the world.

.

They  receive, checks, wire transfers and cash.

Accepting checks,

cash, electronic transfers, etc.

ADVERTISING

It´s a form of persuade an audience to  take action

Tags

Pendones

Impulse and tasting

Product Appearance

poster

Tags

Television commercials

Radio

Tastings

Impulse

Sponsorships in events

PROMOTION

Direct marketing

Public relations

Sales promotion

Sales force

Advertising

Tags

Posters

The discount for our customers is in content: More content for the same price.

To our wholesale customer we will fill in one unit for every dozen you buy for your business.

The promotion of our products consists of leaving a small sample of a product of its variety

Impulse and tasting

 Tags

Posters

Little impulse tasting

They do not have an innovative product

LOCATION

Place where something it´s located

Medellin Colombia

Rental of a local

Suitable

Technified

Central

Let us certify ourselves

. Many operate from homes, family kitchens and is not suitable for product hygiene. Others that are with the certificates have suitable and technician facilities