BUSINESS DRIVERS
Enviado por 100032414 • 6 de Mayo de 2015 • 219 Palabras (1 Páginas) • 154 Visitas
BUSINESS DRIVERS
The company has disintegration among all the service lines they purchased.
They have a lot of duplicated data for same client in each of these services thus have issues with current revenue and sales process.
Each line have different procedures and expertise in their work formats and they have very conservative knowledge sharing attitude.
Investment objectives
Two objectives
The company identify various objectives for the investment in CRM system like:
Getting access to new clients from different purchased companies on single platform.
Having one client database which will be beneficial in providing relationship between client and ICS services.
Will develop a new revenue opportunity
Centralization of all the customer data related to their sales and marketing strategies
The company identify that improvement in revenue
By adopting strategic client base and introducing cross-selling
Benefits, Measures, and Owners
Benefits Measures Owners
Clients information is shared Efficiency on accessing Clients information Different departments
Easy to identify and Manage the clients need Reduce time / Reduce Complexity Different Departments
Increase revenue by better sale Revenue increases from th past sales Finance
Services are packaged Buy rate of services Sale department
Documenting and reporting Reduces the complexity Strategy level
Implement sales and marketing stagey Improvements in gross revenue Sales/ Marketing
Availability and accessibility to services Access time / Response time Clients
Future forecasting Charts and Graphs Strategy level
Customer retention No. of customers Business owners
Customer satisfaction How much they are satisfied with system Clients
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