Secur Your Social

Secure Your Social

Organization with

HootSuite Enterprise

Secure Your Social Organization

with HootSuite Enterprise

2

Introduction

In this guide, you will gain an understanding of the key technical considerations

when evaluating a social relationship platform to meet your organization-wide

requirements, including:

XX Governance

XX Security

XX Compliance

XX Scalability

XX Platform Integration

Social media typically arrives in an enterprise company at the business unit level,

as various divisions create their own presences on public social networks. This

decentralized pattern is repeated when some business units adopt social relationship

platforms to manage growing numbers of accounts and users. However, most

companies don’t keep an overall inventory of customer-facing profiles, and their

security measures vary from department to department.

Without centralized ownership of corporate social media profiles, it’s nearly impossible

to prevent password sharing or even know which employees have access to which

accounts. Revoking or adjusting social media permissions is a constant source of

frustration for IT departments, who are called in to clean up issues that stem from a

variety of unconnected, unsupported systems. Company policies meant to ensure

regulatory compliance and brand standards are rendered meaningless by poor security

and account provisioning.

IT departments at large enterprises have recognized these threats and are beginning to

centralize social media with an organization-wide social relationship platform.

HootSuite Enterprise provides a secure environment for social media across every

device and department, allowing you to reap the rewards of enterprise-scale social

communication without overwhelming compliance officers or putting your brand at risk.

Secure Your Social Organization

with HootSuite Enterprise

3

Here’s how HootSuite Enterprise meets your

governance requirements:

FF Social Account Management

• Discover and organize company accounts.

• Persistently monitor social networks for

unauthorized and fraudulent accounts.

FF Organizational Flexibility

• Build role-based team structures that reflect the

way your company does business.

• Securely incorporate partners, contractors and

agencies into your enterprise’s social media

operations with granular control over publishing

and data access.

Governance

Effective social media governance can’t be achieved

through technology alone, but no policy or process

can work without a robust platform. Because

technology should map to the unique goals and

workflows of your organization, HootSuite Enterprise

has been built to enable any governance approach,

from a contained, centralized model to an entirely

dispersed, decentralized strategy.

FF Granular Permissions

• Safeguard valuable social assets with highly

customizable user permissions.

• Give managers as much or as little control as

they require over team member permissions or

social network accounts.

• Manage interns and contractors with publishing

approval queues.

FF Secure Profiles

Even the most experienced social media manager

can accidently select the wrong profile to publish

their personal message to, creating an acute brand

crisis. HootSuite Secure Profiles protects your brand

from careless human errors.

• Account owners can designate chosen social

profiles as “Secure” for their designated Team

Members.

• Team Members are prompted to manually

confirm messages before broadcasting to

secured profiles.

• Profiles are secured across all platforms,

including web, tablet and mobile.

XX The average enterprise has more than

178 social media accounts.

XX Only 49% of enterprises have a

centralized inventory of social assets.

Source: Altimeter Group

Secure Your Social Organization

with HootSuite Enterprise

4

Security

Your organization’s employees are bringing social

media into the workplace because it’s proven to

improve business results. Unfortunately, they’re

probably bringing some lax consumer attitudes

toward security along with them. They may create

weak passwords for social media accounts and

share them with coworkers. Complicating matters

further, they typically want to be able to access both

personal and business-related social profiles from

their own devices at any time. Consequently, social

media security must be an integral component of

every company’s bring-your-own-device (BYOD)

policy. Social media affects your entire organization’s

risk profile, so security can’t be left to individual

departments to figure out on their own.

Here’s how HootSuite Enterprise helps IT leaders

rationalize social media security:

FF Security Audit

HootSuite’s team of security experts can help your

organization safeguard your social accounts against

internal and external threats.

Identify potential social media security breaches

before they occur.

Audit current access levels on native social networks,

and migrate access to HootSuite’s secure

environment as appropriate.

FF Single Sign-On

Users with Single Sign-On gain access to HootSuite by

using their enterprise network identity, eliminating the need

for multiple passwords to multiple business applications.

Any enterprise network that supports Security

Assertion Markup Language 2.0 (SAML) can extend

user authentication for HootSuite accounts.

When an employee leaves your organization, your network

administrator can effortlessly revoke the employee’s

access to HootSuite through your Active Directory.

Top 5 Social Media Risks Identified by

Internal Auditors

XX Brand and/or reputational damage

XX Data security (company information)

XX Regulatory and compliance violations

XX Data leakage (employee personal information)

XX Viruses and malware

Source: Protivi

What is SAML?

This is an open standard

...