Alpura (ingles

Instituto Politécnico Nacional[pic 1][pic 2]

Escuela Superior de Comercio y Administración

Unidad Santo Tomas

Student: Hernandez Frausto Ximena Elizabeth

Career: Trade Relations

Grup: 3RM11

Turn: Morning

Teacher: Taningco Baylon Arsenia

Matter: Analytical Marketing

Homework: Alpura History, Maslow Pyramid and Product life cycle.

Alpura History

In Mexico in the 50s, each herd their milk processed and distributed independently. In this context, a group of dairy farmers, competing with each other, visualized the idea of uniting to improve the quality of their milk. Thus was born the National Association of Milk ProducerPuraS.A.de CV.

On May 3, 1971, began construction of the plant that would be precedent for milk production processes.

The July 25, 1972, the first milk was pasteurized preferential newly constructed plant.

Alpura was the first company to market ultra pasteurized milk product Alpura 2000.Este revolutionized the dairy industry in Mexico.

On the way to provide the best, in 1978, Alpura improves the taste of your traditional cream creating Alpura sour cream, which, until today, is the favorite of millions of Mexicans.

To schedule the production of the farms located north of the country, founded in 1980, Plant Delights in the state of Chihuahua.

Currently, Alpura consists of 254 members, owners of 142 farms, in which live more than 106 000 500 cows, of which 92 000 are in production period, generating nearly three million liters of milk a day and more 900 million a year, offering well over 100 to the consumers products.

Mission
Meeting the needs of consumers, developing innovative, high quality products, which should provide a healthy lifestyle by providing the best nutrition and confidence.

View
Being the number one in quality and innovation of dairy and nutritional drinks.

Nowadays Alpura products are positioned in the market as the most consumed.

Offers a variety of products that satisfies the target market

Products, brands, or services it offers.

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Pasteurized milk

              Ultrapasteurize  milks

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Specialty milks Flavored milks

[pic 7][pic 8][pic 9]

KIDS Fruits milk Little milk

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Powdered milk Fortileche

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Cream[pic 14][pic 15]

   Butter Cheese   Desserts

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Yogurt.

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Maslow Pyramid

Alpura is the best example for explaining the Maslow pyramid, because them taken one basic need and her transformed in  something with what you the costumer did feel identified and this product gives a the costumers a status and emotions the satisfaction.

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        product life cycle

Live cycle of a product is the evolution in the sales the one article for the time that this remains in the market.

The products not generate one volume maximum of sales immediately after the introduction of the market or maintain their growth indefinitely.

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