Lobro Electónico, Tendencias Y Apps

10 Tips for Planning a Successful Adobe DPS App

July 19th, 2013 Blog| Creative Process| Strategy.

Is your organization considering launching an Adobe DPS app? If so, the planning process for launching the app is critical. There’s a big difference between launching an app and launching a successful app. We know you’re interested in the latter, so we’ve put together 10 tips to help ensure your organization’s apps are the best they can be.

10 Tips for Planning a Successful Adobe DPS App

1. Be Strategic!

Planning before action will win you praise from your audience. When your audience first downloads your organization’s Adobe DPS app, they will have high expectations. Don’t squander their time, make it worthwhile for them. You only have a few seconds to capture their attention. Most app users are looking for an experience. Don’t disappoint them. Strategic planning from the get-go will pay off down the road.

2. Define Goals

Define the goals for your app as part of the planning process. What is the purpose of the app? Will it be used as a tool for brand engagement, sales enablement, storytelling, fundraising, or raising awareness? How will the app benefit your organization and your audience? It’s vital that it benefits both. Determine what you want users to do with the app. Are you hoping they will share content, buy your products/services or ask for more information? Consider how you will measure its success. Put a plan in motion to measure the app’s ROI, reach and adoption. Defining these goals will help you make decisions throughout the design and development phases.

3. Establish Content Strategy

We know you’ve heard this before, but content is king. It’s no different for your app, content is everything. If you’re transforming existing collateral to digital assets, how will the content change? What additional content should be added? Do you have videos, photographs or other interactive elements you can leverage for the app? Understanding how you will get this content and how the app fits into your content strategy is critical for mobile app success.

4. Plan for Screens

This tip applies specifically to launching a digital publication. When it comes time to develop the Adobe DPS folio, Adobe’s term for an issue, it’s important to remember you’re planning for screens, not pages. Screen flow is more flexible and fluid than a printed publication. Map out the folio before you start the design. This will help the team involved understand where the content and interactive elements will live in the folio. Remember that you should plan based on depth of content. You can use multiple screens to tell your stories. With an Adobe DPS app you’re no longer at the mercy of the number of printed pages you can use.

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