The Economic Phenomenon of Tourism in Peru.

The Economic Phenomenon of Tourism in Peru

Introduction

Tourism in Peru makes up the nation's third largest industry, behind fishing and mining. Tourism is directed towards archeological monuments, ecotourism in the Peruvian Amazon, cultural tourism in colonial cities, gastronomic tourism, adventure tourism, and beach tourism. According to a Peruvian government study, the satisfaction rate for tourists after visiting Peru is 94%. Tourism is the most rapidly growing industry in Peru, growing annually at a rate of 25% over the past five years. Tourism is growing in Peru faster than any other country in South America. The most popular countries of origin for tourists are the United States, Chile, Argentina, United Kingdom, France, Germany, Brazil, Spain, Canada, and Italy.

Peru is one of the oldest civilizations in the world, it combines beautiful landscapes, modern and ancient cultures, from the mysterious Nazca lines to the enigmatic Machu Picchu.

Peru is one of the most visited destinations by foreign tourists, as it not only has Archaeological wealth and monuments, but also a rich culture, beautiful tourist cities that combine the coast, highlands and jungle, the Peruvian cuisine is well known worldwide. We also have musicians, dancers, the famous Peruvian Pisco (Liqueur), and friendly people who always give tourists a warm welcome.

How did Peru to achieve this?

The boom of tourism in Peru: Peru Country Brand

Many foreign tourists come to Peru captivated by the attractions that the country offers as Machu Picchu or the Nazca Lines. But there's much more to offer. Now they come to Peru more than 4 million tourists and the goal is to attract more than 6 million to 2021. How did you grow up and how tourism could achieve?

In July 2009 the project Peru’s Country Brand, an initiative developed by the Commission for the Promotion of Peru Export and Tourism (PromPeru) began. For this an interdisciplinary team to develop the proposal was formed country brand. Peru The new brand was launched in March 2011.

The country brand is "the sign that identifies and distinguishes one country from others. Like any brand, you can include a logo and a slogan. "Having a country brand is to contribute to the local and international markets have a better perception of the country.

In Peru the brand highlights the shape of the letter "p" seems an “at”, which relates it to the future, a fingerprint, giving an identity, and lines of Nazca, that relates to our past.

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The Beginning

As part of a strategy to promote the country abroad, the process of building the Country Brand Peru was decided, looking to boost those sectors most international trade exhibition: tourism, exports and attracting investment.

Think of a country as a brand brings the challenge to stand out, attract attention and convey a clear pledge.

Countries compete to attract the attention of tourists and investors, manage to increase demand for their products and services and gain the respect of governments of other nations, among other things. A strong Brand Country and positive is a key competitive advantage in achieving greater and better recall in people.

The Moment

The country is starring in a process of renewal, sustained economic growth and consolidation in the global map.

There has been improvement in the participation of new sectors in the industry, increased government spending, investment in civil and tourist infrastructure and achieve political and social stability.

Peruvians are highlighting worldwide in different disciplines: sport, cinema, literature.

This is the best time to tell the world the good that is happening in the country. And that is a competitive advantage.

The Three Pillars

The Peru’s Country Brand works in a three specifics areas or pillars, not just tourism, all with the purpose to increase the economy in the country, and in all the places are involved.

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