The Coca-Cola

HISTORY

The Coca-Cola was created on May 8, 1886 by John Pemberton in Jacobs Pharmacy in Atlanta, Georgia.

With a mixture of coca leaves and kola nut seeds I wanted to create a remedy, which began being marketed as a drug that relieved the headache and nausea concealed; was later sold at your pharmacy as a calming remedy thirst, 5 cents a glass. Frank Robinson named it Coca-Cola, and his calligraphy designed the current logo of the brand. By becoming famous drink in 1886 he was offered his creator sell throughout the United States. Pemberton accepted the offer (he sold the formula and your company at $ 23,300) and various packaging were opened in the United States. Later a group of lawyers bought the company and made Coca-Cola came to worldwide. From there the company became The Coca-Cola Company.

LOGO HISTORY

We want to open a new section dedicated to the history of the big brands, and as you might expect, if any brand can be seen larger, historical and universal than the others, this is the Coca-Cola brand.

Unlike almost all other historical records with over a century of life, the Coca-Cola logo has remained virtually identical (with exceptions in some countries) from its initial inception, and maintained for generations who have felt identified with these graphics.

And if we remember that, I at least remember as a child, and reveling in the shapes, curves and bands of Coca-Cola, like a wonderful writing is involved. And that if I remained almost intact for so many decades, it has something special.

Since most adult eyes and designer, I'm looking at staying in this brand occasions looking for that secret that makes her so loved and accepted by everyone.

FRANCHISE IN THE WORLD

In January 2007, in partnership with The Coca Cola Company, Coca-Cola FEMSA (KOF) acquired at Valley Juices (JDV) thereby achieving point to a strong presence in the market for beverages in Mexico and Brazil.

In October 2010, a transaction was completed with a Brazilian subsidiary of The Coca-Cola Company to produce, sell and distribute products tea brand Matte Leao. This line of over 40 products ready to drink, expands the avenues for growth in the Brazilian beverage industry.

To get closer to our customers and consumers in Brazil operate as an integrated supplier for them to offer a complete portfolio of beverages, including soft drinks, bottled water and juices, in which include brands such as Coca-Cola, Coca-Cola Light and Coca Cola Light with Lemon; Sing Sing and Light; Kuat Kuat Kuat Light and Orange; Schweppes, Sprite and Sprite Light, Simba and Taí, and the watermark Crystal.

SUCCESS SO FAR

For children, Coca-Cola is the thrill of the forbidden. For adults, the famous brand of soda is an eternal symbol of the hope and the joy of living. But, how has Coke got forged this favorable brand image among consumers all over the world?

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