Marketing

Unit 3 P1 – Describe how marketing techniques are used to market products in two organisations.

Marketing

Marketing is the social progress. It’s about sales, prices and quality of the products.

Marketing concepts:

Sales concept – Where product or service is produced and personal selling and other high – pressure selling techniques are used to convince customers to buy. For example A firm that manufacture doors sells their products to residential householders.

Marketing concept – When the companies puts the customer first of what they do and ensures they indetify their wants and needs. For example: Making a research to see how it can improve the product.

Production concept – This is where a business focused on creating economics. For example: Products which are low-priced and with low quality.

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Coca cola

The Coca-Cola Company is a public type and it’s an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.

Employees 146,200 (2011)

Their Mission to refresh the world – in mind, body and spirit. To inspire moments of optimism trough their brands and actions. To create value and make a difference everywhere they engage.

Aims and objectives:

To refresh the world- in mind, body and spirit. Coca Cola Company is to provide the best product that they can to the public, and create customer satisfaction. To ensure this the company ensure that all employees are working to their highest standards to create the best product, in the quickest possible time to make sure that there is an ability for quick distribution.

The aim and objective of Coca-Cola Enterprises is to be the best beverage sales and customer Service Company. To us 'best' means being... [continues]

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