Fair Field Inn

Is the new Marriot company in the industry of inexpensive motels with limited service

Target group: functional rating, because they understood most frequent travelers, are the largest group of consumers of financial accommodation and generating the maximum potential room nights.

Objective: Do not be the biggest but to be the best. The long-term success will depend on how we may serve our customers again and again, consistently.

Mission involving the team:

-Impresionar Guests

-Have Committed employees who seek excellence

Recognize and reward excellence

The central problem with the above is in making the best decision not only from the economic point of view, it allows followed expanding with the least investment, the highest return and the trust will maintain its aggregate value of having employees committed to guest service in each of the growth options.

After analyzing the various options that are presented to Marriott, we believe that this time is more important to maintain their competitive advantage at the cost of sacrificing some degree of profit for the corporation.

Therefore Syndication option might be the most appropriate as it allowed to expand at a low cost and stay in control of how to operate the hotel, obtaining this way promote the development of their staff and maintain control throughout the process

It is equally evident that the term teamwork is handled implicitly, as though each of the partners knows and manages its own powers, if someone is missing, from the same team covering needs that may result from the day and of course this effort is awarded benefits, which are not only economic but also as exemplified in the case with some advantages as buying time for check-in time, which motivates them.

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