Relaciones Comerciales
Enviado por • 19 de Mayo de 2013 • 272 Palabras (2 Páginas) • 481 Visitas
ANGEL
• Costumer base
• Costumer
• Selling
• Deliver
• Deliver
• Equal opportunities
• Factory
• Forecasting
NANCY
• Advertiser
• AID
• Assembly line or production line
• Brand
• Bureaucracy
• Cash Flow
• Clock in and out, or on and off
• Commerce
MONI Y CARLA
• Global product. A Brand sold (almost) all over the world
• Growth. Getting bigger, by increasing sales or markets, or acquiring other companies, etc.
• Industrial goods. Goods used in the production or supply of other goods
• Intermediaries. All the people or organizations in the marketing channel between producers and customers
• Lifestyle. The way people choose to live, a factor to consider in the market segmentation
• Lock out. The action of an employer who close his premises until the workers accept particular conditions (generally lower pay or longer hours)
• Management buy-in. A management team from outside a company buys a majority of its shares, and then replaces the existing management
• Manufacturer brand. A brand created by a manufacturer, and sold in a great many retail outlets
• Manufacturing cycle. The sequence of production activities in which raw materials are transformed into a finished product
• Marketing programme. A company´s plans regarding the marketing mix, including product features, price, promotion expenses, resource allocation, etc.
• Network. Different parts of an activity or organization situated in different places but in some way linked to each other
• Obsolete. Out of date, no longer in fashion or in use, replaced by a more modern or efficient model (see built-in obsolescence)
• Penetration strategy. The attempt to increase market share by setting low prices and advertising heavily (see market penetration)
• Procedure. An established way or method of conducting business
• Product mix. The set of all the brands, product lines and items offered by a particular seller
• Push strategy. The use of sales reps and trade promotion to get a product through the distribution channel into stores
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