Sony

Executive Summary

In brief, this assignment is concerned about marketing management. It

covers in details about the concept of marketing mix with the aid of Sony

organization which I have taken as a case study in exploring the way this

organization has applied the marketing mix.

In this assignment the following points are going to be discussed:

1. Sample List of Marketing Mix being used By the organization.

2. Find out if the marketing mix used by organization is satisfactory.

3. My suggestion to the organization concerning the marketing mix.

Introduction:

Marketing Mix is a major concept in modern marketing and involves

practically everything that a marketing company can use to influence consumer

perception favorably towards its product or services so that consumer and

organizational objectives are attained, i.e. Marketing mix is a model of crafting

and implementing marketing strategy.

In this assignment, I will discuss the major marketing mix variables as

classified by Prof. E. Jerome McCarthy which are:

i. Product

ii. Price

iii. Place (Distribution)

iv. Promotion.

Throughout the assignment I will prefer to use my reference to Sony

Corporation. I will refer to this company how it has diversify its market products,

the price range, places for distribution and the promotional strategies they have

used to promote their products.

I will also try to find out if the current marketing mixes used by the Sony

corporation are satisfactory or not.

Also I will give suggestion to the Sony Corporation regarding the

marketing mix.

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