Using of information systems in marketing

The information systems provide the tools necessary for the taking of decisions with far less uncertainty. The constant change in the tastes and preferences of consumers, the globalization of markets does need the Executive in marketing every day more timely and accurate information to make decisions that will advance your competition. Information systems are the main tool that executives make decisions. The information improves the decision-making process. Market information, collected through a systematic collection of records and formal research programmers, is a valuable tool in the extreme for the management, reduces uncertainty and risks associated with decision making. The information may help to define problems or identify opportunities.

The use of information systems in marketing, as one of the most important aspects of the business, is of utmost importance since it is a tool that holds the seller and buyer. It is essential to having the information necessary to make a good decision for the seller to the customer. The information that the seller obtains applies it in marketing, since the constant changes in tastes and preferences of people require timely and accurate information to stay ahead of the competition and this is supported by information systems.

A marketing information system is an organized set of procedures and methods which collects, classifies, analyzes, evaluates, stores and distributes convenient, timely and accurate information for those who make decisions.

A MIS as a marketing information system, it has the same process of any information system of input data, which are stored and processed and gets a result or output which serves to provide prompt feedback to generate continuous improvement. There are many ways to apply the marketing business and can be used by persons related to the Department of marketing to increase sales and thus the profits of the business.

Would perhaps no decisions can be taken without having to rely on a system of costly information indicating that all kinds of trends in tastes and needs of the people? So yes, since information systems provide support for decision-making, the importance of information systems is not the content if not the degree of use that is given to the data obtained and the actions to be taken based on the information found in the marketing process.

Over time, proved that having all the information required for the launch of a product or a service does not guarantee the success of this and instead have success stories by people who believed in their ideas and formed large profitable and stable business.

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