Honda Especificaciones De Construccion

The design philosophy was driven by the needs

of the consumers of today and tomorrow.

The vehicle itself is only part of the reason a

customer makes a purchasing decision. With

higher customer expectations, the entire

purchasing environment must be considered.

To prevail in the competitive market, we can no

longer rest on the quality of our cars alone.

After extensive research, which included

interviews with your fellow Dealers and tours

of numerous facilities, it was determined that

the Honda organization needed new signage

and updated dealership facilities that were

responsive to the changing retail climate. If

we can satisfy the diverse needs of our

customers, we will enhance repurchase loyalty

and we all win.

The question was, “What do we do better than

our competitors to provide a Honda purchasing

and servicing experience that is as desirable to

the consumer as the quality of our cars?”

The answer is, “The new Honda Dealership

Image Program.”

The signs, site designs, exterior architecture,

interior layout and decor, technology and the

way we conduct our business, all focus on

achieving four goals:

• A more consistent, recognizable image

• A customer-friendly dealership

• Enhanced dealership operational efficiencies

and capacity

• Effective communication of dealership

product and service offerings

Here is what the Honda Dealership Image

Program can mean for your dealership.

More Consistent, Recognizable Image

The first step in strengthening Honda’s brand

image is to present a uniform and consistent

image on the facility exterior of all Honda

dealership. This will be accomplished by

emphasizing the use of the Honda Blue, the

Honda Logo on both the building and the Brand

Sign, a state-of-the-art facility layout and two

distinctive exterior decorative elements: the

Honda Wave and the Entry Cylinder. The wave

canopy and curved entry are examples

of the curvilinear theme that is used throughout

the site layout, the building exterior and

throughout the interior. The use of the curved

forms creates a calm, flowing sense of spatial

organization and friendliness. This is particularly

important to women, the majority of

Throughout almost 40 years of hard work,

Honda has set the benchmarks as an automotive

leader in quality, customer satisfaction and

loyalty. While Honda has set the standards, our

competitors have been working hard to close

the gaps. We can no longer continue to rest on

the quality of our cars alone.

Today’s marketplace is very complex and

success is dependent upon satisfying multiple

levels of customer expectations, including the

need to provide an exceptional customer sales

and service experience.

We intend to set dramatic new standards for

our customers’ retail experience and create a

dynamic new design for our dealership facilities.

Together with our Dealers, we will continue to

set the industry standards as we build upon our

tradition of excellence and position Honda to

lead the industry through the 21st century.

1.3

Like you, Honda is focused on quality. Other

than our great products, there is no clearer

way to show off our quality than through our

dealership facilities.

Accordingly, the primary purpose of this manual

is to provide you with designs and guidance

to plan your new facility or to update and

improve the retail environment of your existing

dealership.

This manual includes technically advanced

design concepts that maximize the operational

efficiencies of your dealership while meeting

your functional requirements. These

requirements are based on industry standards

and recognize the need for flexibility to

meet your current and future growth needs.

Additionally, this manual will help you and your

design professionals understand the design

philosophy and elements contained in

the new Honda prototypical facility.

The manual does not, however, provide specific

designs for any individual dealership nor final

design specifications necessary for implementing

this program and the construction of dealership.

To get started, contact your Zone Sales Office

for any assistance that may be offered by Honda

to help you translate the philosophies contained

When Honda began selling cars in America

over 35 years ago, it had a clear mission; to

offer customers throughout the United States

the highest quality products and services

available anywhere. That mission remains

unchanged today.

In the early 70’s, Honda entered the U.S.

marketplace as a virtual unknown. Our initial

Dealers had to take a chance on an unproven

product line. However, Honda has emerged

as a leader in the automobile industry, setting

the highest standards for quality. Those first

few dealerships have now grown to over one

thousand.

Unfortunately, while many Honda dealership

facilities have upgraded their facilities, many

have not kept pace with Honda’s reputation

for quality. In fact, many dealerships trail our

competitors in offering a consistent, quality

dealership environment so essential in creating a

superior customer experience.

Now, Honda has set yet another goal; to

provide you with the tools you need to build

or improve a sales and service environment

that pleases your customers and enhances

customer loyalty.

This manual is the first step. Its design and

planning concepts continue Honda’s tradition

of value and underscore Honda’s perpetual

Customer-Friendly Dealership

The Honda dealership will promote an

interaction among all functional areas. The

layout design includes specific areas for

customers to interface and access sales, service

and parts information on a self-service basis, as

well as provide an appropriate environment for

conducting conversations guided by dealership

personnel. This layout places equal emphasis

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