Negociacion Internacional

With the implementation of the free trades and openness to the world economy, the Colombian business sector has been strengthened by the need of evaluate their operational tools toward the opportunities offered by the global market. Many companies in different sectors of the economy have begun to conduct studies and make proposals to use these agreements as a way of expansion and growth. Thus, the company Ceramicol has been in the task of evaluating the possibilities to enter into the market in other countries, based on more than 30 years of experience and wide recognition in the local Colombian market. Ceramicol executives found an interesting opportunity of incursion into the U.S. market with kitchen and tableware, items that have gained a significant place in the market of this country, which is the main product handled by this company. That’s why they are considering an ambitious plan for growth and enter to the U.S. market. In order to break into the U.S. market the company Ceramicol contacts your company, which has a long successful background for enter to new markets.

You and your company are responsible for conducting the study about which are the most appropriated distribution channels for entering into this market with their products and especially with ceramic tableware. Your work as a consulting firm is to analyze the U.S. market, to define the consumer and the most appropriate way to get to them. Then, make a presentation to the executives of the company. You will show what the most appropriate distribution channels are for this product and this market. In addition, design a banner that shows

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